Rich Mironov
Chief Marketing Officer
Enthiosys

As most new software development moves from licensed software to online Software-as-a-Service, product managers need to conceive of their offerings in completely new ways. Especially for "product" product managers, service models change our basic assumptions about how we build, release, market and support our products.

This presentation frames licensed-versus-hosted software models in terms of grocers and chefs: grocers sell raw ingredients for you to cook, while chefs provide individual meals on demand for their guests. How can we use our real-world food experiences to
understand shifts in buying behavior? What new skills and insights do product managers need as they move to Software-as-a-Service? Mr. Mironov will share his own "aha" moments bringing consumer and corporate online services to market.

Speaker bio:
Rich is a software product strategist and veteran of four high-tech startups. He is considered one of the pre-eminent experts on software product management and marketing. He joined Enthiosys in July 2007 and heads its marketing and business development activities, as well as leading client engagements.
Rich started his technology career as a software engineer at Hewlett-Packard. He managed networking products for six years at Tandem Computers, then joined Sybase to oversee software run on more than 40 operating systems. While there, Rich created Sybase's Internet Products Group, whose web.sql product was the first commercial solution for dynamic linking of Web pages with databases. His Silicon Valley start-ups include Wayfarer Communications, iPass, Slam Dunk Networks and AirMagnet.
Author of the popular newsletter on technology product strategy, Product Bytes, Rich is a highly sought after speaker and writer on technology and technology product strategy. He is on the faculty of the Executive Development Center at the University of California Berkeley's Haas School of Business and a peer reviewer for the California Management Review. In addition, he serves as VP Marketing for the Northern California Product Development and Management Association (Norcal PDMA).
Rich has an M.B.A. from Stanford University, and a B.S. degree in physics from Yale University (with a thesis on dinosaur extinction theories).

Sign up for weekly webinar reminders.