Lynne VanArsdale
Manager, Market Development
Seagate

About the Webinar: Innovation involves new thinking to realize new value from the customer's point of view. Voice of the Customer (VoC) techniques enable innovation teams to see opportunities for new value. This session presents a practical overview of VoC and offers a simple approach that has yielded great results for Seagate.

Speaker bio:
Lynne VanArsdale manages market development for Seagate within the Enterprise Compute Business Unit. She assesses market needs and expectations, then translates those to product and portfolio decisions. Current areas of focus include data security and recovery, and system resilience. Lynne's passion is leading team innovation. She completed black belt training in transactional six sigma methodology, which she applies to innovation and new product development processes at Seagate. She holds Project Management Professional Certification from the Project Management Institute (www.pmi.org) and has achieved New Product Development Professional certification from the Product Development and Management Association (www.pdma.org). VanArsdale served two terms as a member of the Storage Networking Industry Association (SNIA) Board of Directors and is currently a member of the Rocky Mountain PDMA Board of Directors.

Prior to joining Seagate, Lynne served as the Enterprise Product Line Manager for Quantum Corporation's Storage Solutions Group. Before Quantum, she was a product development manager for BMC Corporation. Lynne also served as a product manager for EMC Corporation.

Lynne holds an MBA from the University of Houston, a Master of Science in Agricultural Engineering from North Carolina State University and a Bachelor of Science in Engineering from Cornell University.

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