Jim Holland
Vice President of Services
Ryma Technology Solutions


About the webinar:
So, how good was your last product introduction or release? Did it meet customer expectations or delight a new market? If not, is your market sensing techniques and best practices in place? While you're trying to figure out where the market and competition is headed, have you considered the way you analyze and assess markets and trends?

In this first of a multi-part session, we will review and discuss what market sensing techniques you need, how to apply them, what resources are available and how to introduce market sensing principles and best practices to your product management and product marketing teams.

Speaker Bio:
Jim Holland is Vice President of Services for Ryma Technology Solutions. With over 20 years of technology product management, marketing and general management experience, Jim brings a fresh and current perspective into new best practices in product management.
Before Ryma, Jim held leadership and senior product management positions with Pragmatic Marketing, Compuware, ASG and CA.

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