Rick Chapman
Managing Editor and Publisher
Softletter
The Softletter Marketing Survey is the most comprehensive of its type. We'll be looking at everything from Twitter to Tradeshows. Print advertising, social marketing, E-mail, snail mail, PR, press tours, all will be surveyed. Companies will be categorized by revenue size, development stage, and category, including SaaS, on premise, desktop/retail and OEM.
The Softletter Marketing Survey looks at the following:
• Analyst Marketing Programs
• Business Blogging
• Customer-Concern Surveys
• Direct Mail
• E-mail Campaigns
• E-mail Newsletters
• Micro Blogging (Twitter, Jaiku, Hictu)
• Podcasts
• Press Relations (PR)
• Press Tours
• Print Advertising
• Real Simple Syndication (RSS)
• Search Engine Pay Per Click (PPC) Marketing
• Search Engine Optimization (SEO)
• Social Bookmarking
• Trade shows
• Trialware software
• Web-Banner Advertising
• Web-Based Forums and Communities
• Webinars
• White
Speaker Bio:
Softletter's managing editor and publisher is Merrill R. (Rick) Chapman. Rick is the author of The Product Marketing Handbook for Software, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters and the SIIA's US Software Distribution Guide. Rick has worked and consulted in the industry for such industry pioneers as MicroPro (WordStar) and Ashton-Tate and consulted for a wide variety of software and high technology firms such as IBM, Novell, Microsoft, Sun and many others. In his career Rick has worked as a programmer, sales engineer, salesman, product manager, and VP of marketing and sales. His latest book is the fifth edition of The Product Marketing Handbook for Software, due for release this spring.
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