Linda Morton
Strategic Market Segmentation

Webinar Summary: Ryma's Feburary 11th Webinar at 12EST given by Linda Morton author of "Strategic Publications: Designing for Target Publics". Linda will review her published Market Segmentation Process. Product Managers will be able to put these principles into practice immediately. This is an actionable process that Linda will walk through step by step. Regardless of your job title, if you find yourself selling concepts to others, this is a webinar for you. To be better prepared for this webinar, download Matrix Market Segmentation Report.

About the Presenters: Linda P. Morton holds a Doctorate in Education (Ed.D.) and is Accredited in Public Relations (APR). She practiced and taught public relations and other communication skills for 30 years. She wrote a continuing column on segmentation in Public Relations Quarterly for almost a decade. You can read about her research on this topic at www.StrategicMarketSegmentation.com. and on her blog at www.StrategicMarketSegmentation.com/blog.