
Kelly Rusk (@krusk)
Kat Meyer (@KatMeyer)
Chad Capellman (@chadrem)
Webinar Summary:Ryma's March 25th Webinar at 12EST will be presented by Kelly Rusk, Kat Meyer, and Chad Capellman. These panelists will present an introduction to Twitter, the world's fastest growing conversational media. Communication is "Key" thoughout the activities of the innovation value chain. For the Product Manager, no form of communication can get you interacting and exchanging ideas with your market faster than Twitter. In this webinar, Kelly Rusk will present general Twitter information for the panel. She will share her experiences of how she got started on Twitter, and some of the things she recommends to help users be more successful. Kate Meyer will discuss turning seminars and meetings into Twitter events through good reporting. She will share with us some of the rewards of twittering events and capturing conversation. Chad Capellman will present his experiences with Twitter tools, introduce some of his favorites, share his sources to long lists of tools, and demonstrate examples of how to use these tools to become more effective in the social media community.
About the Presenters: Kelly Rusk (@krusk) Community Manager specializing in social media strategy & execution, public relations and permission-based email marketing. Kelly has a successful blog at Web2dotwhat?, she maintains an online portfolio with links to her twitter, linkedin, facebook, my blog-log, email marketer's club, and Constant Contact ConnectUp! accounts. In twitter she supports over 1,840 followers. Kat Meyer (@KatMeyer) is a 15-year veteran of the publishing industry. Her background includes both editorial and marketing experience working for a number of regional and national trade and academic publishers. She is in the Chief Content Wrangler for Next Chapter Communications, a permission-based PR and marketing consultancy serving members of the book publishing community. She blogs about books and publishing at TheBookishDilettante.com. Kat is recognized as a key twitter content provider at the top trending #TOC.
Chad Capellman (@chadrem) works with The Media Center at the American Press Institute where he has run the site for every "We Media" event. At this year's conference he helped engineer the site to allow for real-time conversations through Twitter to appear on the WeMedia.com site and helped enable the #wemedia hash tag to reach the No. 2 "Trending topics" spot on search.twitter.com each day of the conference. Currently a consultant who bills himself as a "Blog Emancipator," Chad recently left a position as a web producer at O'Reilly Media where he frequently devised new ways for O'Reilly's web sites to leverage the power of Twitter. His blog, clients, and clips can be found at capellman.com or the more easy to spell ThisGuyChad.com.
Kelly's slide deck
Kat's slide deck
Chad's slide deck
Questions and Answers are found in the comments of this post.
Below is the twitter conversation captured during the webinar. This can be searched on #pmv. The whole conversation is a week long from March 23 -March 27 2009, and contains many good tool links and ideas on how product managers can use Twitter for market interaction.
ValWorkman We'll be starting the webinar in about 5 minutes, thanks for joining http://bit.ly/92g9R )
about 3 hours ago
Jim_Holland Tweeting the Twitter session, just beginning. about 3 hours ago
Jim_Holland "Why does anyone want to be on Twitter?" The value is networking. about 3 hours ago
ValWorkman Twitter provides networking opportunities about 3 hours ago
Jim_Holland Create a personal brand, "what value can I communicate to others"about 3 hours ago
ValWorkman Increases brand strength about 3 hours ago
DerickWorkman Networking is the greatest value of twitter. Finding many people with related interest. about 3 hours ago
Jim_Hollan Great way to promote a blog, yourself and company. "Great way to find a new job"about 3 hours ago
HakanKilicMultiple twitter accounts, work, personal, projects.about 3 hours ago
KatMeyer i'm in the twitter webinar listening to @krusk - who is awesome.about 3 hours ago
Jim_Holland Ten things you should remember. Build a Profile about 3 hours ago
ValWorkman Introducing twitter and its login space about 3 hours ago
ValWorkman Q1 How does this differ from facebok and linked in? about 3 hours ago
Jim_Holland No. 1 in your bio, use words that people search on, work you do, etc about 3 hours ago
Jim_Holland No. 2 Find people to follow. Twollow, Twitter are tools you can use to search. about 3 hours ago
Jim_Holland No. 3 Spend 80% of the time listening to tweets and 20% writing about 3 hours ago
Jim_Holland #7 Twitter is not a replacement for Where's Waldo. "Who cares what you are saying"about 3 hours ago
ValWorkman No. 7 What are you doing that people care about? Your end-users care about? about 3 hours ago
Jim_Holland No. 6 Protect yourself, but put yourself out there.about 3 hours ago
jidoctor RT @Jim_Holland No. 2 Find people to follow. Twollow, Twitter are tools you can use to search. @jidoctor - the url is twellow.com about 3 hours ago
Jim_Holland No. 5 Promote cool stuff, but don't oversell. Retweet (RT) really good content or links about 3 hours ago
michaelrhopkin: RT @KatMeyeri'm in the twitter webinar listening to @krusk - who is awesome. >Great info - join at http://bit.ly/92g9R about 3 hours ago
ValWorkman Q2 Are people sorted by categories you can look up to find folks with similar interests, target an industry or job function? about 3 hours ago
Jim_Holland No. 4 Join conversations @Jim_Holland I really like the focused streams that relate to me and what I am working on/with about 3 hours ago
DerickWorkman join the conversation. Conversation is key to building a community of value about 3 hours ago
Jim_Holland No. 4 Join and say intelligent things. Comments like; "duh!" are building content about 3 hours ago
Jim_Holland No. 4 Use HashTags to focus on topics, groups and interest. about 3 hours ago
ValWorkman Use hashtags to find and join conversation.about 3 hours ago
DerickWorkman I found a twitter tool this morning for polling called twtpoll about 3 hours ago
Jim_Holland No.3 Learn new ways to Tweet. Search on the internet and ask other experts about 3 hours ago
Jim_Holland No. 3 report on news and important events about 3 hours ago
ValWorkman Q3 ...could i set up an RSS Feed to make following someone easier? about 3 hours ago
Jim_Holland No. 3 Tweet events. Even PMView webinars!about 3 hours ago
HakanKilic Q4: How long until Twitter gets hit with the spammers, and if not, how come? Will searching twitter streams ever replace Google? about 3 hours ago
Jim_Holland Try some of the twitter apps. TweetDeck is an awesome tool. @Jim_Holland I use it to manage groups and conversations -- personal audit about 3 hours ago
MikeKuhno Q5: What was the 'foodie' twitterfeed that Kelly mentioned? about 3 hours ago
Jim_Holland Q6 - What automation and integration tools are available? about 3 hours ago
jbrett:
@HakanKilic Spammers are here in force. Fortunately for users, twitter spamming is not very efficient. about 3 hours ago
CathyLiggett Twitter Support: http://budurl.com/mwct about 3 hours ago
Jim_Holland Use PING as a service to integrate Twitter with Facebook, LInkedIn, etc. about 3 hours ago
ramonk Q7: Can you go into the diffs between Facebook & Twitter in target use, audience, user demographics, purpose, etc? about 3 hours ago
ken_hoffman Check out this cool webinar about using twitter. http://bit.ly/92g9R about 3 hours ago
DerickWorkman tweetdeck allows you to have 10 columns so you can monitor multiple hashtags, groups , and searches about 3 hours ago
michaelrhopkin Use Twitter to break new stories; be yourself and have fun @krusk about 3 hours ago
HakanKilic Try some of the twitter apps. TweetDeck is an awesome tool. @HakanKilic Yes indeed, TweetDeck really helps!about 3 hours ago
Jim_Holland: RT @jbrett: @HakanKilic Spammers are here in force. Fortunately twitter spamming is not very efficient. @Jim_Holland How to limit this? about 3 hours ago
ramonk Also... talk about mobile twittering and the different uses when mobile about 3 hours ago
CathyLiggett Check Out ExecTweets : http://budurl.com/eydu about 3 hours ago
Jim_Holland The impact you can have on professional events. Meetings, confernences.. et al. Micro Broadcasting.about 3 hours ago
ValWorkman Q8: Must we follow others to be credible? Do we need a large number of flowers? about 3 hours ago
Jim_Holland Twitter makes you a "live" reporter. All in 140 characters about 3 hours ago
ValWorkman Q9: Do I have to listen to other peoples drivel?about 3 hours ago
Jim_Holland "There are no right and wrong rules. You don't need to tweet verbatim"about 3 hours ago
ValWorkman Q10: Can I post a picture on Twitter? about 3 hours ago
Jim_Holland @Jim_Holland I recently tweet session at P-Camp. It was a great way to re-read notes and comments i'd made and others too.about 3 hours ago
HakanKilic: @Jim_Holland Or go nuclear with tons of tweets about 3 hours ago
CathyLiggett Links to Micro Broadcasting Internet Sites http://budurl.com/jv6rabout 3 hours ago
Jim_Holland "Your insights are important. Sound bites are great for those who may not be able to attend." about 3 hours ago
Jim_Holland: RT @CathyLiggett Links to Micro Broadcasting Internet Sites http://budurl.com/jv6r about 3 hours ago
ValWorkman Q11: How can a Product Manager use twitter to leverage connection to an interested audience and create loyalty and affinity. about 3 hours ago
DerickWorkman twittering events turn a lecture into a conversation. I've seen many discussions outlast the conference.about 3 hours ago
Jim_Holland Twitter can expand the audience experience when nothing else can. Depth, emotion and real comments surface.about 3 hours ago
CathyLiggett Popular Hash Tags: http://budurl.com/krhk about 3 hours ago
thesteveshaw: @ValWorkman as mentioned TweetDeck has some decent capabilities for filtering out that drivel about 3 hours ago
mgasdia Listening to a twitter webinar... good tips to find people with Twellow and Mr. Tweet about 3 hours ago
Jim_Holland Q12- Are there tools that allow you to publish collaborative tweets for future review? about 3 hours ago
ValWorkman Regarding HashTags - How do you set up or register a # event name? about 3 hours ago
ramonk: @ValWorkman > yes -- through services like twitpics.com etc. You upload the pic to the service and it posts a short URL link to the pic.about 3 hours ago
CathyLiggett How to use Hash tags: http://budurl.com/4ntq about 3 hours ago
jbrett: @katmeyer you mean like right now? about 3 hours ago
michaelrhopkin Discussing 'Twittering' a conference or event; talking about it and doing it at the same time. @katmeyer http://bit.ly/92g9R bout 3 hours ago
Jim_Holland Best Practices - Use common sense. Ask yourself, WWIS - What Would I Say? about 3 hours ago
CathyLiggett Hash Tags Rise as Latest Social Networking Fad: http://budurl.com/gwmg about 3 hours ago
ValWorkman Q13 What's the easiest way to find the discussions if you're at an event if the sponsors aren't promoting a specific tag? about 3 hours ago
ramonk: For Twitter - the company: what is their biz model? What do they make money off? Where does their multi-$100M valuation come from?about 3 hours ago
HakanKilic 140 characters really do focus your thoughts on twitter. Nice analogy to customers, what's the root problem you're experiencing? about 3 hours ago

krusk: @KatMeyer is providing some great tips for twittering at events. If someone can't find the session room, Tweet them directions! about 3 hours ago
Jim_Holland: Best practice no. 2 - be there to help others. Step up and service.about 3 hours ago
CathyLiggett Twitter Trumps Online Conference - Six Steps For Using Twitter For Your Conference Or Event http://budurl.com/bjlt about 3 hours ago
Jim_Holland Hashtags for groups may be the best for conversations, Twitterfall may be ideal for conferences. about 3 hours ago
JeremySWright: Seems like there is a consensus that TweetDeck is the tool to use. How about what to use on the go? I use twitterfon. about 3 hours ago
CathyLiggett: Twitter Gets A Conference: Fortune Magazine: Silicon Valley Insider: http://budurl.com/w2yrabout 3 hours ago
ramonk: @HakanKilic I think they should expand this to 168 characters to provide compatibility with SMS messages about 3 hours ago
Jim_Holland: RT @JeremySWright: Seems like a consensus that TweetDeck is the tool to use. How about what to use on the go? I use twitterfon. about 3 hours ago
ValWorkman: Q14 What do we do in Twitter to watch the hashtag about 3 hours ago
jbrett: @Jim_Holland Tweetie for me.about 3 hours ago
rscionti: @ValWorkman I find issue of follower numbers xtremely interesting. I find some tweet for a few while others tweet in search of a flock about 3 hours ago
ValWorkman: Q15 How do I get my replies included in #pmv ? about 3 hours ago
Jim_Holland: Pro's and Cons - Are you the right person to tweet? You need to decide how you absorb info. Tweet a board meeting - You're fired!about 3 hours ago
CathyLiggett 5 Benefits of Twittering Through Conferences: http://budurl.com/ukjh about 3 hours ago
TSysPCu: testing use of the tag about 3 hours ago
DerickWorkman: @JeremySWright I us twitterberry for my blackberry haven't seen twitterfon about 3 hours ago
jbrett: I've started asking presenters if they'd prefer me to sit in the back since I will be tweeting. Most say "not necessary"about 3 hours ago
JeremySWright: Should a basketball player (ie Shaq) be tweeting during a halftime of a basketball game? How about a gov't official about 3 hours ago
Jim_Holland: @rscionti TwitterGroupies. Interesting. about 3 hours ago
ramonk: @Jim_Holland I use Twinkle and Tweety. There's somethng about the Twinkle UI I like. Miss an Android client and BB client is too simple about 3 hours ago
Jim_Holland: @TSysPCu Reading you loud and clear.about 3 hours ago
HakanKilic: @ramonk Good point, I wonder if they'll ever tie in content for MMS. I can see the AT&T pitch - 3G iPhone delivers twit pics about 3 hours ago
CathyLiggett Conference Twittering http://budurl.com/67p3 about 3 hours ago
michaelrhopkin: @ValWorkman TweetDeck automatically includes the hash tags on a reply; from the web you have to type it in about 3 hours ago
14400: It's really cool watching this conversation at http://twitterfall.com/ about 3 hours ago
CathyLiggett: RT @jbrett I've started asking presenters if they'd prefer me to sit in the back since I will be tweeting. Most say "not necessary"
about 3 hours ago
Jim_Holland: RT @JeremySWright: Should a bball player (ie Shaq) be tweeting during halftime of game? How about a gov't official @Jim_Holland NO!about 3 hours ago
HakanKilic: @TSysPCu Welcome to pmv! :) about 3 hours ago
ValWorkman: @jbrett I find it motivates conversation in Twitter if I'm up front in the room about 3 hours ago
TSysPCu: Is there a cost for downloading or using TweetDeck? about 3 hours ago
ramonk: @HakanKilic exactly. I also can see Google enter this space. Lots of reasons why to for them about 3 hours ag
Jim_Holland: Used Twitter for a pub crawl. How about a Roadrally, others? about 3 hours ago
jbrett: Bwahaha Props from @chadrem for @twitter as a pubcrawl facilitator about 3 hours ago
jbrett: @TSysPCu Tweetdeck is free http://www.tweetdeck.com about 3 hours ago
HakanKilic: @TSysPCu Completely free to use TweetDeck. All it costs you is your free time.about 3 hours ago
krusk: Hello new followers from webinar! Hope you enjoyed my presentation. I sometimes get excited and speak a little quickly about 3 hours ago
cmason1967: @TSysPCu Tweetdeck is a free app (one of many) about 3 hours ago
ValWorkman Q16 If you are twittering on behalf of your company is it appropriate to add personal tweets about 3 hours ago
JeremySWright: RT @TSysPCu Is there a cost for downloading or using TweetDeck? No, it's free. about 3 hours ago
Jim_Holland: As a Carollina fan, I would have preferred a Dean Smtih quote, but John Wooden is great!about 3 hours ago
jbrett: @ValWorkman when I covered @gfoster_nmp at #iei he said "I'd be worried if you didn't!" about 3 hours ago
CathyLiggett: @TSysPCu No, Go here and download the tweet deck: http://budurl.com/vym9 about 3 hours ago
ValWorkman:Q17 Can we get info on Chad's pub crawl?about 3 hours ago
jidoctor: RT @TSysPCu Is there a cost for downloading or using TweetDeck? @jidoctor - No. (not yet anyways)about 3 hours ago
rscionti: @Jim_Holland TwitterGroupies yes! TwitterPosse or, if commenting for a cause Tweetniks, those addicted are Tweetaholics. Stop me now about 3 hours ago
Jim_Holland Twitter can be an asset while your away from your PC. We're all mobile. about 3 hours ago
krusk: @chadrem is presenting some great examples of getting client work through twitter about 3 hours ago
burlee: @krusk you were great. so far, everyone has been really good at explaining twitter. this is perfect for me. thanks all!about 3 hours ago
Jim_Holland: A formula for how long you should write. Be concise. Share the 140 chs. (I just did) about 3 hours ago
robertolupi: 3 years ago I said that second life was a prototype for our future digitally-immersed word. SL text chat in confs was today's twitter about 3 hours ago
jbrett: @rscionti @Jim_Holland My favorite is twitterhea for an..um...explosion of tweets about 3 hours ago
Jim_Holland: Donut wurry about makkin' miztakes about 3 hours ago
HakanKilic: Easy demographic segmentation for product managers to use, search through people's bios. Anyone know a tool that mines those? about 3 hours ago

KatMeyer: @chadrem 's idea for "crowdsourced curation" via twitter is genius about 3 hours ago
CathyLiggett: @ValWorkman If you want to have personal tweets I'd suggest you set up another account about 3 hours ago
Jim_Holland: @jidoctor No cost to use/download TweetDeck. Go for it http://www.tweetdeck.com/beta/ about 2 hours ago
ValWorkman Q18 is that widgetbox avail from chad somewhere? about 2 hours ago
Jim_Holland So, I don't have an iPhone? What do I use. Send text msgs to Twitter. about 2 hours ago
angelajamesI think this was key: make sure you're following enough different people, w/different backgrounds to hear echoes about 2 hours ago
Jim_Holland: Add Twitter to your phone address book. Use TwitPic to sent pictures w/80 ch. text about 2 hours ago
ValWorkman Q19 How important is it to have a blog if you are twittering about 2 hours ago
jbrett: RT @CathyLiggett, If you want to have personal tweets I'd suggest you set up another account @jbrett I like both in one accountabout 2 hours ago
michaelrhopkin: RT @KatMeyer: @chadrem 's idea for "crowdsourced curation" via twitter is genius about 2 hours ago
ValWorkman: Q20 My tweet name is 14 char. should I make shorter, coes that change anything for my followers or who i am following?about 2 hours ago
KatMeyer: @chadrem mentions twitpic which is also gr8 4 sharing moments at events. about 2 hours ago
Jim_Holland: Use Tweetlater to automate tweets later. I use this service. It's great! about 2 hours ago
ValWorkman Q21 how do you setup alerts whenever someone mentiones you on twitter? about 2 hours ago

bseitz: @ValWorkman Interest Audience and Loyalty: Read Permission Marketing http://bit.ly/1RnlDk about 2 hours ago
KateRothwell: and what does stand for? about 2 hours ago
Scromp: Use Tweetlater to automate tweets later. I use this service. It's great! (via @Jim_Holland) about 2 hours ago
CathyLiggett: Using Twitter as Your Focus Group http://budurl.com/whc5 about 2 hours ago
jidoctor: Q22: Anyone have experience w/ Tweetberry app? about 2 hours ago
Jim_Holland: Q23: What's your opinion on using Twitter w/hashtags for gathering market insight? Could you provide an example about 2 hours ago
LJ3000 Thanks for the hashtag tips..been pushing Twitter at work and did not know how to benefit from them. about 2 hours ago
CathyLiggett: Harness The Power Of Twitter For Local Marketing http://budurl.com/eqpz about 2 hours ago
KatMeyer: @chadrem notes that spellcheck makes a difference (using iphone 4 tweeting is so hard 2 do w/o misspelling) :)about 2 hours ago
cmason1967: @jidoctor I've used tweetberry a bit - mostly jsut for posting. Don't find it great for reading about 2 hours ago
Jim_Holland: Please post all the blog post on PMView. Thanks about 2 hours ago
ramonk: @jidoctor I use Blackbird... should I switch? I'm a bit put off by it... about 2 hours ago
michaelrhopkin: Firefox addon-on for http://is.gd It allows you to shorten the current URL and it copies it to the clipboard. COOL! about 2 hours ago
HakanKilic: @KateRothwell #pmv stands for product management view, http://tinyurl.com/ccdl2q about 2 hours ago
rscionti: @jbrett @Jim_Holland twitterhea...funny about 2 hours ago
Jim_Holland: @jbrett Good one about 2 hours ago
ramonk: @KatMeyer -- use the iPhone autocorrect... which client do you use?about 2 hours ago
CathyLiggett: @ValWorkman After a Few Weeks Twittering: Case Study: http://budurl.com/p85y about 2 hours ago
MikeKuhno: Just noticed TweetDeck has Shorten URL built in! Very nice!!about 2 hours ago
angelajames: I think it's a good strategy to be willing to be unfollow about 2 hours ago
DerickWorkman: RT @cmason1967: @jidoctor I've used tweetberry a bit - mostly jsut for posting. Don't find it great for reading - I aggree about 2 hours ago
CathyLiggett: Twitter Case Study of a Commercial Brand: http://budurl.com/2q3zabout 2 hours ago
jbrett: RT @angelajames I think it's a good strategy to be willing to be unfollow about 2 hours ago
bseitz: @CathyLiggett Article comments suggest that Twitter is not a Focus Group tool, I'd agree. But you can do deep drives and sanity check about 2 hours ago
JRoyal_CA: Q24 What is the best Blackberry app for Twitter? bout 2 hours ago
KateRothwell: @angelajames what does stand for? about 2 hours ago
CathyLiggett: Case Study: Comcast uses Twitter to delight: http://budurl.com/bzguabout 2 hours ago
jwysocki Great webinar krusk, katmeyer and chadrem! THX! I finally understand how I can use Twitter.about 2 hours ago
cmason1967: LOL I keep reacting when I hear the presenters' tweetdeck notification sound from the webinar - like Pavlov's dogs about 2 hours ago
angelajames: "you don't have to Twitter about what you had for breakfast but whatever you talk about has to have personality. " Yes!about 2 hours ago
JeremySWright: Be open about what you are doing. Good advice for using twitter, but also just in general. about 2 hours ago
CathyLiggett: Twarketing: Twitter Marketing Case Studies: http://twarketing.com/about 2 hours ago
angelajames: @KateRothwell http://community.featureplan.com/community/webinars/ webinar today on Twitter about 2 hours ago
jidoctor: thank you to all on the panel, very educational & thanks to the tweople - great discussions during the webinar!about 2 hours ago
CathyLiggett: @KateRothwell Product Management View: http://budurl.com/aphc about 2 hours ago
DerickWorkman: RT @JeremySWright: Be open about what you are doing. Good advice for using twitter, but also just in general.about 2 hours ago
cmason1967 got some new ideas from the twitter webinar. Thx @krusk @katmeyer @chadrem about 2 hours ago
michaelrhopkin: RT @jwysocki: Great webinar krusk, katmeyer and chadrem! THX! I finally understand how I can use Twitter. >MRH - AMEN about 2 hours ago
ValWorkman: RT @jfc: @ValWorkman For notifications of @ replies, I use notify me. about 2 hours ago
KatMeyer: @cmason1967 Hey, it wasn't ME! LOL - i turned off my tweetdeck notification (that noise just grates on me)about 2 hours ago
Jim_Holland: Got some new ideas from the twitter webinar. Thanks @krusk @katmeyer @chadrem Jim about 2 hours ago
cmason1967: @KatMeyer not complaining - just found it funny how conditioned I am to react to it about 2 hours ago
KatMeyer: @ramonk the autocorrect on iphone is what gets me - i use so many abbreviations & it "corrects" them. I use Tweetie - LUV IT! about 2 hours ago
wthashtag #pmv is now trending. Do you know why? http://wthash.com/pmv about 2 hours ago
KatMeyer: Thanks for attending the twitter for product management guys!about 2 hours ago
CathyLiggett: #PMV, great webinar thank you, @krusk, @KatMeyer, @chadrem, @valworkman about 2 hours ago
ramonk: @KatMeyer If you type something at least 2x and tell it not to correct it, it will be added to the dictionary about 2 hours ago
KatMeyer: @cmason1967 oh, i know. i was just overly worried about noises- and popups when I had my screen showing! at least my dogs were quiet ;)about 2 hours ago
cmason1967: @valworkman would love a follow up to this webinar that talks more about how to use twitter in PM role about 2 hours ago
jidoctor: RT @cmason1967: @valworkman would love a follow up to this webinar that talks more about how to use twitter in PM role @jidoctor - me 2 about 2 hours ago
KatMeyer: @ramonk thanks. i have let misspellings just go through a lot. need to work on that! about 2 hours ago
krusk: Ok--Back to work. Thx for feedback from -Any questions for me feel free to email kellyrusk@gmail.com, love to hear from you! about 2 hours ago
KatMeyer: @krusk me too - back to work and thanks so much everyone! about 2 hours ago
DerickWorkman: RT @jidoctor @cmason1967: @valworkman would love a follow up to this webinar that talks more about how to use twitter in PM role about 2 hours ago
chadrem: Anyone who wanted to see some of other twitter tricks from the webinar, check out http://is.gd/jBog Thanks for listening!about 2 hours ago
DerickWorkman: great session on using twitter. thanks @krusk @KatMeyer @chadrem about 2 hours ago
ipassos: @krusk @KatMeyer @chadrem Thanks for the great webinar - I'm now a tweet newbie (or tweebie - if there's such a term ... :).about 2 hours ago
jbrett: Q25 Has anyone read or written any good work on developing a twitter search strategy to discover product feedback? about 2 hours ago
jidoctor: @valworkman @jholland get the message yet? we want more! i assume you'll be sharing the date of the next session on this soon about 2 hours ago
rscionti Using Twitter as Your Focus Group http://budurl.com/whc5 #marketresearch about 2 hours ago
ipassos As a tweebie, let me ask: why does my profile pic thumbnail look so "low res like"? The pic itself isn't that bad ...about 2 hours ago
booksquare: @KatMeyer thanks for stuff. good reading. about 2 hours ago
mkabir: @jbrett my q too. Pls let me know if you have an answer. about 2 hours ago
Jim_Holland: RT @jbrett: Has anyone read or written any good work on developing a twitter search strategy to discover product feedback? @ValWorkman about 2 hours ago
whatthetrend: Why is #pmv trending? Help explain why at What The Trend? http://wttrend.com/1637 about 2 hours ago
jidoctor: after-benefit of tweets during webinar: found new & interesting ppl to follow.about 2 hours ago
twendly: Top 10 last hr | #women2follow, Aig, Gdc, #cbc, #tgam, Mta, Wii, #musicjobs, #pmv, At&T | Analyse: http://is.gd/kDQX about 1 hour ago
ValWorkman: @JRoyal_CA I use Twitterberry http://bit.ly/jSDEG about 1 hour ago
ValWorkman: RT @jfc: @ValWorkman For notifications of @ replies, I use notify.me. about 1 hour ago
chadrem: RT @maegancarberry @huffpost RT Good find by @cbellantoni -- Obama's Twitter feed reactivated http://bit.ly/ANQ8 )5 minutes ago


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about 3 hours ago
Hi Everyone,
Thanks again for attending the webinar--or checking it out now. I've answered a few of the questions asked during the session. Hope this helps!
Q1 How does this differ from facebook and linked in?
Although it's similar to the status updates in Facebook & LinkedIn, the main difference, in my opinion, is that you mainly communicate with people you know in FB (personally) and LinkedIn (professionally) whereas Twitter provides the opportunity to meet and network with new people.
Q2 Are people sorted by categories you can look up to find folks with similar interests, target an industry or job function?
You can use Twellow (http://www.twellow.com) to search for users this way.
Q3 ...could i set up an RSS Feed to make following someone easier?
YES! There's a link to an RSS Feed on everyone's profile, on the very bottom of the right-side column.
Q4 How long until Twitter gets hit with the spammers, and if not, how come? Will searching twitter streams ever replace Google?
Unfortunately the spammers are already on Twitter. Fortunately Twitter is very good at dealing with it. If you get followed by someone you suspect is a spammer, just tweet the spammer's username to @spam
And secondly I don't think anything can ever replace Google, though I do think many people (myself included) ask something on Twitter and search twitter before going to Google. It's just faster and to the point.
Q5 What was the 'foodie' twitterfeed that Kelly mentioned?
@Foodimentary
Q8 Must we follow others to be credible? Do we need a large number of flowers?
Typically celebrities on Twitter don't really follow people back. I think it's a weird status thing. Many people believe twitter is about conversations and do not like to follow those who do not follow them back. I strongly suggest following some people because you get TONS of value from reading what others have to say.
A large number of flowers would be lovely, but I think you mean followers! No you certainly don't--however, the more you have, the more interesting conversations you have, it's totally up to you though.
Q9 Do I have to listen to other peoples drivel?
I'm sure you can find *some* interesting people on Twitter... And if not, it's probably not for you.
Q10 Can I post a picture on Twitter?
When you are logged in, you will see a link called "Settings" under your user name, click that and you'll see a grey bar appear on the left side. Click picture, upload one from your computer, and voila!
Q13 What's the easiest way to find the discussions if you're at an event if the sponsors aren't promoting a specific tag?
You can still use the search tool--if it's not already integrated into your account (they are still rolling it out) you can go to http://search.twitter.com and search the event name. Chances are someone's already tweeting about it--and they may have made up their own hash tag.
Q14 What do we do in Twitter to watch the hashtag
You can use the search bar in the top right, or if you don't see a search bar there, go to http://search.twitter.com and search the hashtag
Q16 If you are twittering on behalf of your company is it appropriate to add personal tweets
Absolutely! It's important to inject personality, whether it's your personal account or business. Check out http://www.twitter.com/smarthippo to see how I tweet for work.
Q19 How important is it to have a blog if you are twittering
Not important--Twitter is just a bonus for promoting *if* you happen to have a blog.
Q20 My tweet name is 14 char. should I make shorter, coes that change anything for my followers or who i am following?
You can change your name--you'll still be followed/following the same people but they may be confused if they don't recognize the change. I would just tweet about the name change.
Q1 How does this differ from facebook and linked in?
The limit to 140 characters in Twitter produces small chunks of market data which produces a finer level of granularity when your wanting to parse and trace customer market concepts.
A link to a blog post with 30 different concepts isn't much help when your collecting inputs for problem gathering.
Q2 Are people sorted by categories you can look up to find folks with similar interests, target an industry or job function?
I like Twellow as well.
http://www.tweetlater.com/ Lets you select key words to be alerted on if anyone tweets about them.
Another one I like is http://tweetbeep.com which also will send you a report on key word usage
One of the most powerful components of Twitter is http://search.twitter.com/
This lets you search any strings (words, tags, special letters) within the twitter space and it will bring it up for you. Because the content is so small, 140 char you'll get to what you want very fast.
This is a good way to validate your market segmentation.
Q1 How does this differ from facebook and linked in?
Twitter brings a lot more relevant information front and center. Facebook is a good platform to stay connected, but to date, I don't think it brings a lot of diverse information to your attention.
I know the new FB redesign has been panned, but I think that it brings news feeds from your groups and fan pages to your main page is an improvement. In fact, this change was probably made due to the success of Twitter.
Oh, and just read on Mashable about a great tool called CoTweet -- CoTweet powers brands on Twitter. Designed for businesses using Twitter to engage existing customers and attract new ones, CoTweet is a comprehensive Twitter business platform that supports both proactive marketing communication and response-driven customer support.
CoTweet allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so.
Hi All:
Thanks again for participating in the #PMV Twitter webinar Wednesday. Feel free to ask me more about Twitter, and/or social media marketing (especially for books and publishing) by emailing me at: Kat(at)nextchaptercom(dot)com -- or just stop by my blog: The Bookish Dilettante. Below are hopefully helpful answers to some of the questions you asked about Twitter during/after the webinar.
All the best.
~ Kat.
On Hashtags:
There were lots of questions about HashTags and since she has done a great job of summing up HashTags and resources for info on hashtags, here's a youtube video by Mari Smith that will help you make the most of hashtags (plus she has a neat accent so it's fun to listen to her). -- there are some other great videos on youtube regarding all kinds of "howto's" on youtube - so take a look around. You can find out a lot and get some great demos.
Are people sorted by categories you can look up to find folks with similar interests, target an industry or job function?
For me, best way to categorize people is just to start following someone you know has similar interest or industry -- then check out profiles of those that they are following, as well as reading a few of their tweets. You can also search by topic using Twitter's search capability.
Could i set up an RSS Feed to make following someone easier?
Yes. And Twitter pages have a default RSS feed so you can just click on the icon to add that twitterer's feed if they haven't disabled it.
How long until Twitter gets hit with the spammers, and if not, how come? Will searching twitter streams ever replace Google?
Twitter is already hit by spammers, and Twitter's management is incredibly vigilant in disabling spammer accounts. You can easily block anyone you don't wish to receive tweets from or be followed by. There is already a LOT of speculation about Twitter as THE next big search tool.
What automation and integration tools are available?
Lots - check out this post at BloggerDesign.com for a few integration tools to integrate Twitter with your blog.
Can you go into the diffs between Facebook & Twitter in target use, audience, user demographics, purpose, etc?
I'm not a huge Facebook user, so I can only offer anectdotal/experience views on this. Overall, the Twitter audience is trending a bit older than Facebook and similarly or a bit younger than LinkedIn. The purpose for most on Twitter is to find and follow those with similar interests (be they personal or professional or both), regardless of whether you know them in real life. Facebook users tend to use Facebook more stictly for following those they have personal relationships with in real life, ie: friends and family. And LinkedIn is for strictly business.
Must we follow others to be credible? Do we need a large number of flowers?
There aren't any rules about how many people you need to follow, or have follow you in order to be credible. What you might want to do is consider your purpose for being on Twitter. If your primary purpose is to monitor other people's tweets, then you certainly don't have to be followed back. And if you mostly want to just send out your own tweets, you don't need to worry about following others. However, a lot of people check out who you are following and who is following you in order to decide whether they want to follow you or let you follow them. So, it can have an effect on how you are viewed by others.
Do I have to listen to other peoples drivel?
"One man's drivel is another man's cup of tea!" If you get no value from tweets your are subscribed to, just click "unfollow."
Can I post a picture on Twitter?
YES! So glad this question came up since I meant to talk about this in re: to using Twitter for reporting from events. Twitpic is a fabulous service/app for posting pics and it's integrated with a lot of other apps (like Tweetdeck and Tweetie for iphone) so you can send pics from within those apps. It's great to be able to take pictures at conferences, tweetups, etc. and share them with others on Twitter. Another great service is flickr - which a lot of people are already using -- If you are a Flickr user, you can migrate images from your TwitPic account to Flickr with a service called Twitpickr. Lots of people have been snapping pics of presenters' slides and posting them. You can also snap pix of attendees/audience to give followers a sense of what the mood is at an event.
How can a Product Manager use twitter to leverage connection to an interested audience and create loyalty and affinity.
Twitter is great for putting your ideas/content out there in front of your audience quickly and often to demonstrate that you are a thought leader; someone to watch. It's also a wonderful place to find others who are interesting to YOU, and to exchange ideas - get feedback. Check out this blog post by Jennifer Frahm where she provides a nice "case study" of her experience on Twitter.
Another neat and recently launched Twitter tool is called HashTweeps. The idea is that you enter a hash tag, and HashTweeps will dig through Twitter's search results and return a concise list of all the Twitter users who have tweeted with that tag. It's a handy way to track down who's been talking about a particular topic or event (or product/brand).
If you are twittering on behalf of your company is it appropriate to add personal tweets?
I personally love to see the human side of people who make up a company. It's interesting and helps me understand more about how a company works, why decisions that are made about marketing or products or services are made, etc. One person I follow who integrates personal with professional/company-related tweets really well is Michael Hyatt of Thomas Nelson Publishers. It's a great idea to also have a strictly company-related twitter account that you or others in your company tweet from JUST about the company and things related to your industry -- with your company logo as the avatar.
How important is it to have a blog if you are twittering about?
For me it hasn't been important. In fact, Much of the reason that I created my blog was so I could have a non-work related URL to send my twitter followers to if they wanted to know more about me. So, for me, Twitter prompted me to start a blog rather than the other way around. Here's a cartoon on the subject that I found amusing.
My tweet name is 14 char. Should I make shorter, does that change anything for my followers or who i am following?
You might want to make your twitter name shorter - if only to give you more available characters for your messages (in most Twitter apps - Twitter names are included in the 140 allowed character count).
How do you setup alerts whenever someone mentions you on twitter?
TweetBeep allows you to keep track of conversations that mention you, your products, your company, etc. with hourly updates -- it will also keep track of who's tweeting your website or blog, even if they use a shortened URL (like tinyurl.com).
Twilert is a Twitter application that lets you receive regular email updates of tweets containing your brand, product, service, well any keyword you like really.
What's your opinion on using Twitter w/hashtags for gathering market insight? Could you provide an example?
There are lots of ways to gather marketing insight via Twitter. Yung-Hi Lim authored an excellent post recently in Social Media Today entitled "8 Excellent Tools To Extract Insights From Twitter Streams"" that I would highly recommend.
What is the best Blackberry app for Twitter?
Twitberry has most votes from my friends.
Has anyone read or written any good work on developing a twitter search strategy to discover product feedback?
Again, there are lots of posts and resources online for this, but one of my favorites is this slide presentation on Twitter by Ogilvy. Even without the commentary, the slides are great on their own at offering some super good tips on tools and strategies for discovering product feedback via Twitter.
Other Good Posts/Blogs for Twitter Tips: