Webinar Summary: Ryma's June 24th webinar was presented by Phill Fras and AJ Shama. In turbulent markets, change and complexity foster chaos, time and resources shrink, and opportunities and risks emerge --- how do you seize the moment? Product managers sustain the bridge between Business & Technology and between the Enterprise & Market.

Product Management focuses on the Ends; Product Development or Engineering focuses on the Means; and Project Management focuses on bridging the Ends and Means. To seize the moment, these three interdependent vantage points must harmonize around market opportunities with innovative solutions.

As business has become so deeply embodied in technology and technology so deeply embedded in business, technology's impact on business results are only measurable in business terms. Forrester calls this new state Business Technology (BT): "Pervasive technology use that boosts business results". This new culture of cooperation involves an enterprise focus on business results.

This webinar focuses on illuminating the essentials of these three perspectives and exploring their synergy around BT for achieving success. Join us and lean how the whole is more than the mere sum of its parts --- and --- how to seize the moment!

About the Presenters: Founding Principle of PS Synergy LLC, Phill is an entrepreneur with over a decade of experience in cultivating new markets and building thriving businesses. He develops marketing, sales, and delivery capabilities around non-traditional, disruptive innovations based on teamwork, business, technical credibility, and customer success with startups and Fortune 500 companies in the Automotive, Agriculture, Communications, Pharmaceuticals, and Software industries. He focuses on business development and client management. He can be reached at phill@ps-synergy.com and www.ps-synergy.com.