Dick Lee & Blake Bogrett
Of Value Innovations
Of Value Innovations
About the Webinar: Ryma's May 27th webinar was presented by Dick Lee and Blake Bogrett. Together they drilled down into one of the details reviewed in the "Blue Ocean Strategy" webinar presented May 13 of this year. They explained why Contextual Interviewing is the single most important task you carry out in developing new software, a new product or service. The success of all other steps hinges solely on getting this one right.
They pointed out why marketing groups don't typically have the core competencies to do this. They showed where Contextual Interviewing fits in the Value Innovation Process, and how the approach to Focus Groups has changed over time.
Dick and Blake reviewed the process for setting up the interview team, defining team member roles and responsibilities, selecting the lead interviewer (select a person with a low KAI Index and you're dead on arrival), picking the format that works best for the project and interviewees, the do's and don'ts, the golden rules, capturing the outputs, winning interviewee "buy-in" for the next two interviews, addressing how we transition from interview outputs into Elements of Performance in a Value Curve with Metrics, and more.
One of the Golden Rules: Do NOT outsource this to a third party. Having a third party help you is fine, but your team must be there to hear, understand, and react to, The Nuggets!
Background: For more information about Contextual Interviewing, To learn more about Value Curves with Metrics and download examples
About the Presenters: Richard ("Dick") K. Lee is president and CEO of Value Innovations, Inc (VI). Dick is a past member of the BOD and three time past chairman of the emeriti committee of the Industrial Research Institute. Dick has been the VP and General Manager of two divisions of Fortune 500 companies [Gould Inc. and McGraw Edison], the VP R&D at Pharmaseal, the manufacturing arm of American Hospital Supply, and the VP Strategic Business Operations at Johns Manville.
Blake B. Bogrett founded Rim Enterprises, LLC, a startup company involved in commercializing innovative technologies in 2004. Rim partners with Value Innovations, Inc. - Bogrett leads sections of Vi's Mastering Value Innovation Workshops and Webinars including: rank ordering, pricing, and conjoint analysis. He developed, and demonstrates, Slalom®, an MS Excel template that creates Value Curves with Metrics in minutes. Blake has been a team member on value innovation consulting projects for NV Bekaert SA, Chevron, Ingersoll-Rand, Procter and Gamble and Sherwin Williams.
Slide presentation is part of Dick's Training Program, so can not be down loaded directly. They can be reviewed by watching the flash presentation, or by registering for one of the workshops. When viewing the Flash presentations, please respect their wish for confidentiality. This material is intended for the use of participants within this community.
Edward,
We are looking forward to having you aboard. What outcomes would you like to see? We maybe able to structure the content and delivery to address these.
Seminar was recommended by colleague. Eager to learn more on the subject
Post webinar comments include: "How do you take the outputs from contextual interviews and turn them into actionable items?"
Is this something we should consider as the subject for a future webinar?
What other issues would you like to see addressed?