Kevin Stirtz
Customer Loyalty Author


DOWN LOAD SLIDES HERE

Twitter conversation included below.

About the Webinar: Ryma's Aug 12th webinar wasl be presented by Kevin Stirtz, "The Amazing Service Guy".

You asked for more. We listened. We heard. We've done it!

In March we brought you "Intro to Twitter" and many of you said you wanted more. So here is our follow-on webinar that takes us deeper into the world of Twitter. Twitter has changed the rules of customer engagement. It's the youngest of social media tools yet it dominates the space. For many reasons, Twitter is a game changer in the world of customer engagement. Things will never be the same!

This webinar will help you dive deeper into how Twitter works and how you can use it to engage your customers better. We'll talk about how you can use Twitter as a powerful customer engagement tool. This webinar will include examples from well known companies that actively use Twitter to manage their customer relationships and brands. It will have hands-on ideas and "how-to" tools to use Twitter. And it will help you devise new ways to put Twitter to work for your brand. Don't miss this webinar!

This is an Intro / Intermediate level webinar, and minor familiarity with Twitter and basic Product Management objectives is assumed. You may want to review the March Webinar, "Intro to Twitter".

About the Presenter:Kevin Stirtz is "The Amazing Service Guy". He helps organizations increase customer loyalty by improving customer service. Stirtz is an author and speaker and has spoken to hundreds of audiences across the USA and in Europe about how to increase customer loyalty by improving customer service. Stirtz has been quoted, interviewed and published in major media such as BusinessWeek, the Boston Globe, the StarTribune, Smart Money, Chicago Sun Times and many others. His most recent book "More Loyal Customers: 21 Real World Lessons to Keep Your Customers Coming Back" has won 5-star reviews at Amazon.com.

JeremySWright: Logging into Twitter playbook for product managers webinar. #pmv jidoctor: RT @JeremySWright: Logging into Twitter playbook for product managers webinar. #pmv - [JD] me too
ByronWorkman: "Amazing Service Guy" is the job title of the presenter on twitter webinar that just started #pmv
lisacrymes: Attending Twitter Playbook for Product Managers - Chapter One #Prodmgmt #pmv
Jim_Holland: #pmv Joined the session today
L3N: Listening to Twitter Playbook for Product Managers webinar #pmv #prdmgmt lotsofdimples: RT@lisacrymes Attending Twitter Playbook for Product Managers - Chapter One #Prodmgmt #pmv
joskob: Attending #pmv webinar presented by The Amazing Service Guy on customer engagement on twitter.
MikeKuhno: Checking out Twitter Playbook for Product Managers #pmv
lisacrymes: RT @lisacrymes: "The qualities that make Twitter seem insane and half-baked are what make is so powerful" #Prodmgmt #pmv
ByronWorkman: Twitter being used as part of a customer loyalty program. #pmv
intel_stewart: RT @lisacrymes: Attending Twitter Playbook for Product Managers - Chapter One #Prodmgmt #pmv. live now.. or archived later
jidoctor: #pmv #prodmgmt - twitter has a value in connecting us with our customers, and the loyalty programs we can create
lotsofdimples: Twitter is one of the best ways to connect with your customers in a direct & personal way - Kevin Stirtz #pmv
jselvakumar: Attending Twitter Playbook for Product Managers webinar presented by the amazing service guy #pmv
ValWorkman: RT @lotsofdimples: Twitter is one of the best ways to connect with your customers in a direct & personal way - Kevin Stirtz #pmv
lisacrymes: Use Twitter to acquire information (verses telling people what you had for bfast!) #pmv
ByronWorkman: Suggests Twitter can be used to create new relationships, I would add that it enables the start to creating new relationships #pmv
L3N: Twitter Playbook for Product Managers webinar #pmv #prodmgmt recording will be available in case you aren't attending
lisacrymes: RT @jidoctor: #pmv #prodmgmt- twitter has a value in connecting us with our customers, and the loyalty programs we can create
k_sasha: Attending a session by Kevin Stirtz #pmv: Twitter Playbook for Product Managers
jidoctor: #pmv #prodmgmt why use twitter? create/improve relations, acquire info,inc loyalty, support customers, educ customers, & generate awareness
ByronWorkman: Twitter like any tool, needs to have clear cut value propositions and purpose. #pmv
intel_jim: RT @intel_stewart @lisacrymes: Attending Twitter Playbook for Product Managers - Chapter 1 #Prodmgmt #pmv. live now.. or archived later
ByronWorkman: If you make twitter part of your sales strategy, customer loyalty program, or networking plan, make sure you are clear on its use #pmv
lisacrymes: You know if you are getting valuable information from Twitter #pmv #prodmgmt
L3N: Comcast ( @comcastcares ) a poster child for using Twitter for customer service #pmv
lisacrymes: There are very experts on Twitter, best way to learn is to use and talk to others #pmv #prodmgmt -
ValWorkman: RT @lisacrymes: There are very experts on Twitter, best way to learn is to use and talk to others #pmv #prodmgmt -
ByronWorkman: @lisacrymes If people are in Austin, #PCA09, has been a great source for me in understanding twitter, and meeting pm tweeters #pmv
L3N: Userful tools for measuring success with twitter--tweetdeck ond monitter.com #pmv lisacrymes: RT @L3N: Userful tools for measuring success with twitter--tweetdeck ond monitter.com #pmv (Agreed!!!)
lisacrymes: You have to keep Twitter in perspective.. its only one channel (raw/unfiltered) #Prodmgmt #pmv
MarketstarCorp: "There are no real twitter experts right now, even those who created it." The uses are limitless #Prodmgmt #pmv
L3N: Twitter lets me hear from a lot of people in a very short period of time @Scobleizer quoted in #pmv
lisacrymes: Live Now Twitter Playbook for Product Managers - Chapter 1 #Prodmgmt #pmv L3N: Twitter not a game changer, just a tool #pmv
jidoctor: RT @L3N: Twitter not a game changer, just a tool #pmv [JD] amen!!!
bdoctor: RT @lisacrymes: Live Now Twitter Playbook for Product Managers - Chapter 1 #Prodmgmt #pmv
Jim_Holland: Twitter is not a game changer, just a tool by @L3N - Agree. One more arrow in the quiver. #pmv
lisacrymes: "If you are anybody .. you need to be using Twitter" #Prodmgmt #pmv Everyone agree with this?
Jim_Holland: #PMV - Is Twitter just used for B2C?
HakanKilic: Twitter playbook for Product Managers on the #pmv http://bit.ly/89ftw (expand) #twitter #prodmgmt
L3N: RT @HakanKilic: Twitter playbook for Product Managers on the #twitter #prodmgmt #pmv
JeremySWright: @lisacrymes I agree that everyone should try it, but I think the success is greatly dependent on if your customers are on twitter. #pmv
lisacrymes: Let you personality show through but keep business account about business #Prodmgmt #pmv
haigtweets: @lisacrymes Totally agree, it's in invaluable tool. I just wish more people interacted with one another. #Prodmgmt #pmv
lotsofdimples: On Twitter you can let your personality come through, be genuine. #pmv HakanKilic: #pmv Should you have prof and personal twitter accounts? - You could, but need to still be "real" and personable in both #prodmgmt #twitter
L3N: Some (like @Zappos ) blend personal/business twitter accounts, others separate. Depends on your strategy. #pmv
michaelprocopio: We use Twitter for B2B #pmv
ByronWorkman: Twitter can be used to target your indirect market as well as your direct market #pmv
L3N: RT @ByronWorkman: It is more effective and powerful to coordinate tweets as part of a provoking effort #pmv #prodmgmt
ramonk: #pmv -- Wouldn't corporate comm become a free4all if everyone in a company tweets about everything?
ValWorkman: @ramonk #PMV That's why we need a plan
lisacrymes: @ramonk: #pmv Wouldn't corporate comm become a free4all if everyone in a company tweets about everything? company guidelines should address
lisacrymes: RT @heathnewburn: #pmv Your customers aren't on twitter if you have a lot of Fortune 500 customers who can't use twitter at work...(Good ...
lisacrymes: "Try building your case based on other companies experiences" #Prodmgmt #pmv
MarketstarCorp: @heathnewburn Do you think this trend (no twitter at work) will shift as sales funnel opportunities become more evident? #PMV
L3N: Don't agree that all will be on Twitter eventually. They have a lot of members, but think about how many people you know who use it. #pmv
L3N: Speaker suggesting guide for using Twitter for Business http://business.twitter.com/twitter101 #pmv
ramonk: Go to http://business.twitter.com to understand the business case for your company to be active on twitter. >#PMV
bdoctor: #pmv Getting started on Twitter in your company http://business.twitter.com/twitter101/
ByronWorkman: It is more effective and powerful to cordinate tweets as part of a provoking effort #pmv
k_sasha: Heard at #pmv webcast: Look at Twitter 101 guide for business http://bit.ly/ondY6  jidoctor: agree w/ @L3N: not all will be on Twitter eventually. it's about finding where ur mkt is & going there, not on Twitter "just because" #pmv
lisacrymes: RT @ramonk: Go to http://business.twitter.com to understand the business case for your company to be active on twitter. #PMV
JeremySWright: @lisacrymes I think it will depend on if Twitter can continue to make inroads into the mainstream. #pmv
lotsofdimples: @jidoctor - agree, Twitter is just one tool not the entire toolbox. #pmv
ramonk: So the speaker suggests to use Twitter as a new kind of IM for intra-company communication. What about trade secrets? #pmv
MarketstarCorp: MarketstarCorp@heathnewburn Do you think this trend (no twitter at work) will shift as sales funnel opportunities become more evident? #PMV
bdoctor: #pmv Is anyone using "private" twitter?
lisacrymes: Twitter can save time or waste it (its up to you) #Prodmgmt #pmv
L3N: "Twitter is a marketplace of conversations" kevinstirtz #pmv
L3N: @bdoctor My company has an internal microblogging site that behaves like twitter. is that what you mean? #pmv
L3N: Oops. Meant to say "Twitter is a marketplace of conversations" @kevinstirtz #Prodmgmt #pmv
lisacrymes: Thanks Ryma Twitter Playbook for Product Managers - Chapter One Webinar, great job speakers #Prodmgmt #pmv
MikeKuhno: Going from one twitter webinar at #pmv to another at #imu. Will be interesting to see differences in opinions regarding benefits....
JeremySWright: RT @lisacrymes: Thanks Ryma Twitter Playbook for Product Managers-Chapter One Webinar, great job speakers #Prodmgmt #pmv Agreed.
bdoctor: @L3N I've thought of twitter as a wide open public, insecure forum. Speaker suggested it could be used more privately. #pmv
ByronWorkman: Webinar on Twitter is over. It was great talking with everyone. #pmv
kevinstirtz: #pmv http://business.twitter.com/twitter101 Twitter 101 for Business kevinstirtz: @bdoctor not using Twitter privately - but creating your own private Twitter #pmv kevinstirtz: @MarketstarCorp I think more companies will let employees use Twitter as it becomes more mainstream #pmv
kevinstirtz: @L3N #pmv more accurate to say every company will have customer on Twitter (or whatever Twitter becomes)
kevinstirtz: @Jim_Holland Not just b2c - depends on your purpose. B2b can work well too #pmv
kevinstirtz: @ByronWorkman agreed - Twiiter is great for starting new relationships #pmv MikeKuhno: Benefits even if customers aren't on Twitter? 1. SEO - Twitter streams very strong in page ranking #imu #pmv
haigtweets: RT @L3N: Speaker suggesting guide for using Twitter for Business http://business.twitter.com/twitter101 #pmv
MikeKuhno: #IMU #pmv Is Quality better than Qty for # followers? Depends on what you're using Twitter for. Be real, be relevant!