The CxO View offering a C-Level perspective of Product Management and Product Management Issues. This is the second webinar of the CxO View Webinar series.


Barbara Tallent
Co-Founder at LiveBinders

Twitter Conversation Included Below

About the Webinar: Ryma's Aug 19th webinar was presented by Barbara Tallent. Ask any CEO, "Confidentially, how good is your product marketing?" and you will get an earful.

Why is it that CEOs are notoriously upset with product marketing?

Having been in both in the position of "upset CEO" and "product manager who upset the CEO", I decided to take my perspective and build on that by interviewing other CEOs on the topic.

The results may surprise you.

This is an introductory webinar.
 
Recommended reading: The Dilbert Principle, by Scott Adams: page 289 specifically, though much of the book applies.

About the Presenter: Currently co-founder at LiveBinders, Barbara Tallent was CEO of BoldFish (email marketing software) a company that she sold to Siebel (now Oracle). Having spent over 30 years in the computer industry, she has held positions in high-level management as well as product marketing. She has trained many product managers and has maintained a website with resources for product marketing managers over the last 10 years.

lisacrymes: Looking forward to another great Ryma webinar - Why are there so few great product managers? A CEO's perspective #pmv
HakanKilic: #PMV webinar - CxO View - why are there so few great product managers http://is.gd/2gEba (expand) - starts in a few minutes
phanschke: RT @StewartRogers: RT @ByronWorkman Going to check out webinar on #prodmgmt from CEOs perspective http://is.gd/2gEba (expand) starts in 2 mins. #PMV
lisacrymes: #prodmgmt #pmv
lmckeogh: Why are there so few great product managers? A CEO's perspective - Just signed in - http://is.gd/2gEba (expand) >#PMV
chriscummings01: Attending the webinar "Why are there so few great Product Managers? A CEO's perspective" #pmv lmckeogh: Resources for Product Marketing Managers http://www.infrasystems.com/ #PMV
ByronWorkman: Point from webinar PMs goal is to make the company sucessful through products. #PMV lisacrymes: #prodmgmt is a tough job! (NO kidding!!) #pmv
sehlhorst: r @lisacrymes tough yes, but energizing! #prodmgmt #pmv
ByronWorkman: Successful Product Managers move on... is this a limitation of the Product Management role, why cant the role expand? #PMV
lisacrymes: Webinar "Why are there so few great product managers" --Few metrics that "judge a product manager" #prodmgmt #pmv
lisacrymes: What makes a good #prodmgmt? Great strategist, superb communicator, works well with all groups (same as CEO) #pmv
lisacrymes: Future leaders, CEO typically come from pm ranks. #pmv # prodmgmt lisacrymes: @sehlhorst: r @lisacrymes tough yes, but energizing! #prodmgmt #pmv (True!!) lmckeogh: Creeping elegance & minimum viable product - get customer feedback and iterate to get it right #PMV
gtellez: RT @lisacrymes: #prodmgmt is a tough job! (NO kidding!!) #pmv
lisacrymes: Know when to stop and when to listen to your customers #pmv #prodmgmt
lmckeogh: balance - what are the must have features and nice to have features (Kano model?) #PMV
lmckeogh: Product management credibility comes from your customers - get out and talk to them! #PMV
jay_shah: Collaboration Between Product Management and Engineering (Part I of II): http://tinyurl.com/m2ybm9 (expand) #pmv #prodmgmt
lisacrymes: Don't just listen to what you want to hear from the customers #pmv #prodmgmt
lisacrymes: Don't just represent the customers, Be Them! #pmv #prodmgmt
ByronWorkman: @DavidWLocke Maybe there shouldn't be very many great PMs, The role of PM maybe should be seen as a stepping stone by PMs. #PMV
jay_shah: Collaboration Between Product Management and Engineering (Part II of II): http://tinyurl.com/mml3p6 (expand) #pmv #prodmgmt
ByronWorkman: @DavidWLocke Most PMs in the workforce should be becoming great PMs. it Makes importance of continuous improvement of a PM very high #PMV
gtellez: Don't let the appearance of process replace common sense #pmv
lisacrymes: @davidwlocke doesn't your comments dilute #prodmgmt as a discipline? I think experience is important. #pmv #prodmgmt
ByronWorkman: PM credibility comes from success of your products in eyes of CEO. not what you say, or how much you know #pmv
lisacrymes: consider spending time in sales or sales support to grow into a VP or CEO role. #pmv #prodmgmt
ByronWorkman: @lisacrymes I think @davidwlocke's point is PM disipline is changing rapidly. How much experience is actually relevant? 2, 5,10 years? #pmv
ByronWorkman: @DavidWLocke If PMs must be great from day one, Seems important to consider preparation of a PM before they get into the role. #PMV
ByronWorkman: not just accountable, but success of product is how PMs gain credibility in eyes of C-Level #pmv lisacrymes: @davidwlocke @byronworkman leadership is key also strategic thinking, finance. domain expertise is important to gain custmr credibility #pmv ByronWorkman: CEOs say PM is a transitional role. Comment was that 10 years should be max, after that they should move along #prodmgmt #pmv
bdoctor: 10 yrs in #prodmgmt is too much according to CEOs? Then what next? #pmv
ByronWorkman: @bdoctor whatever you need more expereince in before you can be a strong leader? I think is what they are saying #pmv
lisacrymes: RT @bdoctor: 10 yrs in #prodmgmt is too much according to CEOs? Then what next? #pmv Does this mean VP @prodmgmt isn't a career path?
lisacrymes: Good comments, thanks for the energetic discussion @DavidWLocke #pmv
jbrett: Looks like I missed a good #pmv today.
michaelrhopkin: RT @ByronWorkman: PM credibility comes from success of your products in eyes of CEO. not what you say, or how much you know #pmv
lisacrymes: Thanks Ryma for the webinar, I must say I left with some new perspectives after today's webinar and tweets #pmv #prodmgmt
14400: Build the strong business cases for controversial features - you won't need it for features everyone deems important #pmv
manask: RT @lisacrymes: consider spending time in sales or sales support to grow into a VP or CEO role. #pmv #prodmgmt - Agree 100%
lmckeogh: Enjoyed dipping back into the #PMV discussions. Missed their cerebral quality over past few weeks as I exercised the body and not the mind.