Holly Buchanan, A marketing to women consultant.
Co-Author of The Soccer Mom Myth - Today's Female Consumer: Who She Really Is, Why She Really Buys

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About the Webinar: Ryma's September 2th webinar was presented by Holly Buchanan. Not all consumers think alike. They have different values, motivations, priorities and decision making processes. Personas represent different types of consumers. Instead of trying to figure out how you meet the needs of thousands, you have a workable number of personas to use as framework for customer insight, product development and marketing. You'll learn what personas are, how they help you develop better products and marketing, and how you can develop your own personas. You'll see real life examples of how powerful personas can be.

Background Reading: Book website, Blog: Marketing to Women Online

About the Speaker: Holly Buchanan is the co-author of The Soccer Mom Myth - Today's Female Consumer, Who She Really Is, Why She Really Buys. Holly's specialty is marketing to women and marketing to women online. She's worked with clients including Genworth Financial, HP, Waterford, GE Healthcare.

She runs her own marketing to women consultancy helping companies and individuals communicate more persuasively with their female customers.

Holly Buchanan is a popular speaker, blogger and author. In addition to The Soccer Mom Myth, she has her own blog - http://marketingtowomenonline.typepad.com, and is a guest columnist at www.reachingwomendaily.com Follow her on Twitter - @HollyBuchanan