Scott Sehlhorst,
Principle Consultant at Tyner Blain
DownLoad Slides Here
About the Webinar: Ryma's September 23rd webinar was presented by Scott Sehlhorst. He stated that Kano Analysis is most effective as an approach for understanding and characterizing market problems and capabilities. It can also be applied to gain insights when assessing your competition to formulate product strategy. He reviewed how to apply Kano generally, and some techniques for gaining insights that guide how you approach your market.
About the Speaker: Scott Sehlhorst started Tyner Blain in 2005 to help companies achieve software product success. With a focus on agile product management, making market insights rapidly actionable for companies, he has been able to help consumer and B2B (and B2B2C) companies differentiate their products, and adapt to their markets effectively.
Hexawise: RT @sehlhorst: Kano Analysis webinar in [15] mins. http://bit.ly/21XcmQ on #pmv by former engineer turned >#prodmgmt - Me: Scott is very good
Brittanyherrera: What is the Kano Model, see this Wikipedia link: http://bit.ly/FJsvJ #pmv #prodmgmt #consult #analytics #metrics #management
Brittanyherrera: Here is a wikipedia link for details on Dr. Noriaki Kano http://bit.ly/4aTvU #pmv #prodmgmt #management #metrics #analytics
evans_anna: #pmv Kathy Parker's easy to understand example Kano Model #prodmngt
Brittanyherrera: visit Ryma Tech's website: http://bit.ly/gBabu for up-coming webinars each Wednesday at 12 EST #pmv #prodmgmt #management
ValWorkman: #PMV Webinar on Kano Analysis is now starting
Brittanyherrera: Zoom info on Noriaki Kano http://bit.ly/VSvbD #pmv #prodmgmt #management #analytics #projects #metrics
Brittanyherrera: #pmv what is scott's blog address @valworkman
evans_anna: KM and classifying requirements #pmvhttp://bit.ly/3ce2eL
ValWorkman: @Brittanyherrera Scott's blog is http://tynerblain.com/blog/ #pmv
evans_anna: Customer code for Innovation #pmv http://bit.ly/l3Oac
Brittanyherrera: More is better, a little bit more effort or improvement equals a little bit better product #pmv #prodmgmt #management #analytics #metrics
ValWorkman: The recordings of this #PMV webinar will be posted at http://bit.ly/H1QcZ
ValWorkman: #PMV How Product Managers can use KANO; Under stand personas and competitors
L3N: Buyer value is perception, User value of what they can realize #pmv
Brittanyherrera: Acceptance criteria can get in the way of the buyers perspective #pmv #prodmgmt #management #metrics #analytics #projects
Brittanyherrera: Personas are important to positioning and strategy #pmv #prodmgmt #metrics #analytics #management #projects
L3N: Innovation doesn't mean relevance RT @Jim_Holland:#pmv @sehlhorst "There has to be worth to innovation."
ValWorkman: #PMV @cindyalvarez Innovation needs to be relevant. Value of innovation is tied to relevancy.
ValWorkman: #PMV @cindyalvarez Does satisfying the demand really increase the value?
evans_anna: 12manage on Customer Satisfaction #pmvhttp://bit.ly/3VmBGO
ValWorkman: @cindyalvarez Normally, satisfaction decreases demand, which decreases price, which is used as an indicator of value - somewhat
Brittanyherrera: Pricing extremity disrupts your market #pmv #prodmgmt #management #analytics #metrics # projects
Brittanyherrera: Blue Ocean Strategy http://bit.ly/13WnIp website and book http://bit.ly/pB5HF #pmv #prodmgmt #analytics #metrics #projects #management
cindyalvarez: @ValWorkman If I get what I want, I perceive value. Companies tell me what I want is wrong, that's not adding value. That's insulting. #PMV
evans_anna: Prioritize CRM requirements #prodmgnt #pmv http://bit.ly/e1VNb
Brittanyherrera: Each problem relates with different personas in your market #pmv #prodmgmt #management #analytics #metrics #projects
ValWorkman: @cindyalvarez #PMV My mistake, I agree with you. Demand drives perceived value. I was thinking actual value.
evans_anna: ecoach on Cust Sat/Kano #prodmgnt #pmv http://bit.ly/1605sj
Brittanyherrera: McDonald's vs Starbucks. McDonalds McCafe increased sales, created a similar product in a quicker way 4 customers #pmv #prodmgmt #management
evans_anna: Satisfaction & profitability #pmvhttp://bit.ly/jB4vU
haigtweets: @BstnMelody Didn't catch this entire #pmv webinar on personas, but it may help you out http://ow.ly/qHSF
evans_anna: Can better products improve sales? John Krupar's view #pmv http://bit.ly/F9zFw
Brittanyherrera: For white papers and articles on Kano this may be helpful: http://bit.ly/o8gnB #pmv #prodmgmt #management #metrics #analytics #projects
evans_anna: Helpful Images #pmv #prodmgnt http://bit.ly/1605sj
Brittanyherrera: More info on Kano http://bit.ly/bu0lJ #pmv #prodmgmt #management #metrics #analytics #projects
evans_anna: QFD using Kano profitable? #pmv #prodmgnt http://bit.ly/EuE4E
Brittanyherrera: Download a video on Kano subject http://bit.ly/4r9WYA #pmv #prodmgmt #management #metrics #analytics #projects
Brittanyherrera: @valworkman does Scott know of any workshops or does he hold any seminars on how to apply Kano? #pmv
cindyalvarez: @ValWorkman If I get what I want, I perceive value. Companies tell me what I want is wrong, that's not adding value. That's insulting. #PMV
evans_anna: Prioritize CRM requirements #prodmgnt #pmv http://bit.ly/e1VNb
Brittanyherrera: Each problem relates with different personas in your market #pmv #prodmgmt #management #analytics #metrics #projects
ValWorkman: @cindyalvarez #PMV My mistake, I agree with you. Demand drives perceived value. I was thinking actual value.
evans_anna: ecoach on Cust Sat/Kano #prodmgnt #pmv http://bit.ly/1605sj
Brittanyherrera: McDonald's vs Starbucks. McDonalds McCafe increased sales, created a similar product in a quicker way 4 customers #pmv #prodmgmt #management
evans_anna: Satisfaction & profitability #pmv #prodmgnthttp://bit.ly/jB4vU
Brittanyherrera: If U make UR applications 2 difficult 2 use 2 an extent that it gets in the way of UR users then analyze the must B capabilities only #pmv
L3N: @sehlhorst #prodmgmt #pmv Thnx for a great and informative webinar. The exception that proves the rule--I got more than what I paid for.
evans_anna: Method for using Kano classifications to define multiple products #prodmgnt #pmvhttp://bit.ly/U7Gri (expand)
)Brittanyherrera: There's a lot of info on Kano on the web, here's a book by Noriaki Kano http://bit.ly/HzGmG (expand) Guide 2 TQM in service industries #pmv #prodmgmt
evans_anna: Cust Sat Measurement Assoc #pmv #prodmgnt http://bit.ly/MyaCk
sehlhorst: Thanks everyone who attended the Kano presentation! #pmv
sehlhorst: RT @L3N: Buyer value is perception, User value of what they can realize #pmv [completely agree! :)]
evans_anna: Great info on Kano Anal by Scott Sehlhorst archived webinar http://bit.ly/H1QcZ #pmv
sehlhorst: RT @Brittanyherrera: Blue Ocean Strategy http://bit.ly/13WnIp website and book http://bit.ly/pB5HF #pmv #prodmgmt #metrics #management
sehlhorst: RT @cindyalvarez: @ValWorkman If I get what I want, I perceive value. Companies tell me what I want is wrong,...That's insulting. #PMV
sehlhorst: @cindyalvarez re: want vs need - 'show, don't tell' buyer vs user can be tricky, esp. when same person #PMV
evans_anna: @DavidWLocke Rolf Goetz mentions Scott's take on 'Shall' and 'Must' http://bit.ly/TJGx #pmv
evans_anna: KM and classifying requirements #PMV http://bit.ly/3ce2eL #prodmgnt
Scott,
I'm looking forward to this webinar. I just retweeted to encourage others to attend.
- Justin
Thanks everyone for attending!
One of the questions that came up during Q&A was if I had any examples of 'customer delight' that failed to do so. Another question asked for an example of 'customer delight' to one persona to which other personas were indifferent.
The example I gave (repeating it here for people who view/listen later) was around the Segway.
Dean Kamen created a wheelchair that could articulate from normal four-wheel operation to two-wheel operation, allowing the person in the chair to "stand up" - for example, in a grocery store to get something off the top shelf. This also allowed the wheelchair to climb stairs. Definitely a customer-delight feature, solving an unsolved problem (reaching high things and climbing stairs).
When the Segway was introduced, it had the same "stand on two wheels without falling over" capability, but for someone who can already stand, this innovation is a source of indifference.
http://www.socialsecurityinsider.com/2008/06/video-dean-kamens-ibot-wheelchair-power-chair/
The link above shows some of the different capabilities of the wheelchair.
Thanks again!
Just tried to download the pptx and got a page not found. Have you uploaded the slides?
Bryan,thank you for your patience, I've experienced some server problems and still in the recovery stage. The world is a great place most of the time, just once in a while we're reminded to be careful.
The link to Scott's slides works now.