This is the third webinar in our CxO webinar series, where the C-Level perspective is presented concerning issues and objectives of product marketing and management.

Susan Phillips Bari,
President and CEO, Leader to Leader Institute



Down Load Slides HERE


About the Webinar: Ryma's November 18th webinar was presented by Susan Phillips Bari.  She reexamined our perspective of customer value. Has your customer changed this year? Do you have new customers? Have some customers deserted you? For those who remain, what do they value from your company's product offerings?

Peter Drucker, the founder of modern management, created a "simple but not easy" strategic planning tool called "The Five Most Important Questions" (you will ever ask about your organization). Susan Phillips Bari will discuss the alignment of product management and marketing with your customer and what your customer values and explain how you and your team can use Drucker's self-assessment tool to improve results.

Background Reading: The Five Most Important Questions, by Peter Drucker
You can access past Leader to Leader journal articles here:

About the Speaker: Susan Phillips Bari brings to the PMV Webinar Series the knowledge and firsthand experience gained in a diverse career providing her leadership talents, and skill as a manager and marketer in the public, nonprofit and entrepreneurial sectors. She currently serves as the President and CEO of Leader to Leader Institute, Formerly the Drucker Foundation.

She has served in various government positions such as

• Associate Director of the Office of Presidential Personnel in The White House,
  
• Chairman, President's Committee on Women Business Enterprise,
  
• Director, Institute of Museum Services o Member, President's Committee on the Arts and Humanities o Member,
  
• President's Committee on Physical Fitness and Sports
• Director, Intergovernmental and Interagency Affairs, U.S. Department of Education

She has served on various Boards such as

• Member, Women's Leadership Board of the John F. Kennedy School of Government, . Harvard College
  
• Member, Advisory Council, WorkLife Matters magazine
  
• Member, Advisory Council, Enterprising Women magazine
  
• Member, Board of Directors of the Women Presidents' Organization (Treasurer, Audit . Committee, Compensation Committee
  
• Member, National Women's Advisory Council, advisors to the President, Congress and the SBA

She has received the following awards

• WBENC, Standing Ovation Award
  
• Billion Dollar Roundtable, Impact Award
  
• WPEO, Advocate of the Year
  
• Women's Business Development Center, Chicago, Advocate of the Year
  
• Enterprising Women Hall of Fame, Inductee
  
• WBENC, Applause Award
  
• SBA, Small Business Advocate of the Year, Washington, DC Region