This is the fourth webinar in our CxO webinar series, where the C-Level perspective is presented concerning issues and objectives, and in this case mindset of product marketing and management.

Gregory Yankelovich,
co-founder of Amplified Analytics Inc.

Down Load Slides HERE


About the Webinar: RYMA's October 21th Webinar was presented by Gregory Yankelovich. He presented a discussion on a CxO frame of reference. He provided examples of translating product business requirements, marketing slang and political statements into economically meaningful proposals. Many times it can become a challenge for the Product Manager to address the business side of decisions, even if they know their product initiative is the right thing to do; how do you communicate it to others.

Background Reading:
The Effective Executive (Classic Drucker Collection)
Let's challenge this truthiness
Choosing the Right Analytics

About the Presenter: Gregory is a senior executive at Amplified Analytics with a diverse background in software manufacturing, telecommunications, and financial services. He has a record of adding value and leadership through employing technology as leverage for organizational transformation.