Craig Gygi,
Principal and Managing Director, CKGygi


Download slide deck HERE




About the Webinar: Ryma's December 9th webinar was presented by Craig Gygi. For years, experts have recommended problem statements as a tool to help effectively manage product development projects. But there has been resistance.

Some feel that a problem statement restricts innovation and flexibility--characteristics increasingly critical to marketplace success. Others say that limiting a new product to the bounds of a customer- or market-driven objective precludes finding the ideal solution which surpasses what the customer even knew was possible. This resistance, however, stems from a misunderstanding of effective project problem/objective statements and belies the evidence from consistently successful innovators.

In this webinar you will learn:

• Specific problem statement techniques from Lean and Six Sigma which have proven to result in more consistent project successes
• How to use problem statements to programmatically capture product requirements that will surprise the market and delight customers
• How to use project problem states to anticipate project risks and hurdles

Background Reading: 
Success, By the Numbers (or why being science-y is a good thing)
Does Six Sigma Stifle Innovation?

About the Presenter: Craig Gygi--lead author of the bestselling Six Sigma For Dummies and Six Sigma Workbook For Dummies--works with companies in the USA and internationally to integrate Six Sigma practices directly into their core operations. Craig has wielded Six Sigma techniques now for over 16 years, spanning projects from design to manufacturing to business process management, and at companies as varied as Abbott Labs, Software AG, American Express, Fiji Water, and the US Air Force. He is also an expert teacher, having instructed and mentored at all levels.