The CxO View offering a C-Level perspective of Product Management and Product Management Issues. This is the second webinar of the CxO View Webinar series.


Barbara Tallent
Co-Founder at LiveBinders

Twitter Conversation Included Below

About the Webinar: Ryma's Aug 19th webinar was presented by Barbara Tallent. Ask any CEO, "Confidentially, how good is your product marketing?" and you will get an earful.

Why is it that CEOs are notoriously upset with product marketing?

Having been in both in the position of "upset CEO" and "product manager who upset the CEO", I decided to take my perspective and build on that by interviewing other CEOs on the topic.

The results may surprise you.

This is an introductory webinar.
 
Recommended reading: The Dilbert Principle, by Scott Adams: page 289 specifically, though much of the book applies.

About the Presenter: Currently co-founder at LiveBinders, Barbara Tallent was CEO of BoldFish (email marketing software) a company that she sold to Siebel (now Oracle). Having spent over 30 years in the computer industry, she has held positions in high-level management as well as product marketing. She has trained many product managers and has maintained a website with resources for product marketing managers over the last 10 years.

lisacrymes: Looking forward to another great Ryma webinar - Why are there so few great product managers? A CEO's perspective #pmv
HakanKilic: #PMV webinar - CxO View - why are there so few great product managers http://is.gd/2gEba (expand) - starts in a few minutes
phanschke: RT @StewartRogers: RT @ByronWorkman Going to check out webinar on #prodmgmt from CEOs perspective http://is.gd/2gEba (expand) starts in 2 mins. #PMV
lisacrymes: #prodmgmt #pmv
lmckeogh: Why are there so few great product managers? A CEO's perspective - Just signed in - http://is.gd/2gEba (expand) >#PMV
chriscummings01: Attending the webinar "Why are there so few great Product Managers? A CEO's perspective" #pmv lmckeogh: Resources for Product Marketing Managers http://www.infrasystems.com/ #PMV
ByronWorkman: Point from webinar PMs goal is to make the company sucessful through products. #PMV lisacrymes: #prodmgmt is a tough job! (NO kidding!!) #pmv
sehlhorst: r @lisacrymes tough yes, but energizing! #prodmgmt #pmv
ByronWorkman: Successful Product Managers move on... is this a limitation of the Product Management role, why cant the role expand? #PMV
lisacrymes: Webinar "Why are there so few great product managers" --Few metrics that "judge a product manager" #prodmgmt #pmv
lisacrymes: What makes a good #prodmgmt? Great strategist, superb communicator, works well with all groups (same as CEO) #pmv
lisacrymes: Future leaders, CEO typically come from pm ranks. #pmv # prodmgmt lisacrymes: @sehlhorst: r @lisacrymes tough yes, but energizing! #prodmgmt #pmv (True!!) lmckeogh: Creeping elegance & minimum viable product - get customer feedback and iterate to get it right #PMV
gtellez: RT @lisacrymes: #prodmgmt is a tough job! (NO kidding!!) #pmv
lisacrymes: Know when to stop and when to listen to your customers #pmv #prodmgmt
lmckeogh: balance - what are the must have features and nice to have features (Kano model?) #PMV
lmckeogh: Product management credibility comes from your customers - get out and talk to them! #PMV
jay_shah: Collaboration Between Product Management and Engineering (Part I of II): http://tinyurl.com/m2ybm9 (expand) #pmv #prodmgmt
lisacrymes: Don't just listen to what you want to hear from the customers #pmv #prodmgmt
lisacrymes: Don't just represent the customers, Be Them! #pmv #prodmgmt
ByronWorkman: @DavidWLocke Maybe there shouldn't be very many great PMs, The role of PM maybe should be seen as a stepping stone by PMs. #PMV
jay_shah: Collaboration Between Product Management and Engineering (Part II of II): http://tinyurl.com/mml3p6 (expand) #pmv #prodmgmt
ByronWorkman: @DavidWLocke Most PMs in the workforce should be becoming great PMs. it Makes importance of continuous improvement of a PM very high #PMV
gtellez: Don't let the appearance of process replace common sense #pmv
lisacrymes: @davidwlocke doesn't your comments dilute #prodmgmt as a discipline? I think experience is important. #pmv #prodmgmt
ByronWorkman: PM credibility comes from success of your products in eyes of CEO. not what you say, or how much you know #pmv
lisacrymes: consider spending time in sales or sales support to grow into a VP or CEO role. #pmv #prodmgmt
ByronWorkman: @lisacrymes I think @davidwlocke's point is PM disipline is changing rapidly. How much experience is actually relevant? 2, 5,10 years? #pmv
ByronWorkman: @DavidWLocke If PMs must be great from day one, Seems important to consider preparation of a PM before they get into the role. #PMV
ByronWorkman: not just accountable, but success of product is how PMs gain credibility in eyes of C-Level #pmv lisacrymes: @davidwlocke @byronworkman leadership is key also strategic thinking, finance. domain expertise is important to gain custmr credibility #pmv ByronWorkman: CEOs say PM is a transitional role. Comment was that 10 years should be max, after that they should move along #prodmgmt #pmv
bdoctor: 10 yrs in #prodmgmt is too much according to CEOs? Then what next? #pmv
ByronWorkman: @bdoctor whatever you need more expereince in before you can be a strong leader? I think is what they are saying #pmv
lisacrymes: RT @bdoctor: 10 yrs in #prodmgmt is too much according to CEOs? Then what next? #pmv Does this mean VP @prodmgmt isn't a career path?
lisacrymes: Good comments, thanks for the energetic discussion @DavidWLocke #pmv
jbrett: Looks like I missed a good #pmv today.
michaelrhopkin: RT @ByronWorkman: PM credibility comes from success of your products in eyes of CEO. not what you say, or how much you know #pmv
lisacrymes: Thanks Ryma for the webinar, I must say I left with some new perspectives after today's webinar and tweets #pmv #prodmgmt
14400: Build the strong business cases for controversial features - you won't need it for features everyone deems important #pmv
manask: RT @lisacrymes: consider spending time in sales or sales support to grow into a VP or CEO role. #pmv #prodmgmt - Agree 100%
lmckeogh: Enjoyed dipping back into the #PMV discussions. Missed their cerebral quality over past few weeks as I exercised the body and not the mind.

Kevin Stirtz
Customer Loyalty Author


DOWN LOAD SLIDES HERE

Twitter conversation included below.

About the Webinar: Ryma's Aug 12th webinar wasl be presented by Kevin Stirtz, "The Amazing Service Guy".

You asked for more. We listened. We heard. We've done it!

In March we brought you "Intro to Twitter" and many of you said you wanted more. So here is our follow-on webinar that takes us deeper into the world of Twitter. Twitter has changed the rules of customer engagement. It's the youngest of social media tools yet it dominates the space. For many reasons, Twitter is a game changer in the world of customer engagement. Things will never be the same!

This webinar will help you dive deeper into how Twitter works and how you can use it to engage your customers better. We'll talk about how you can use Twitter as a powerful customer engagement tool. This webinar will include examples from well known companies that actively use Twitter to manage their customer relationships and brands. It will have hands-on ideas and "how-to" tools to use Twitter. And it will help you devise new ways to put Twitter to work for your brand. Don't miss this webinar!

This is an Intro / Intermediate level webinar, and minor familiarity with Twitter and basic Product Management objectives is assumed. You may want to review the March Webinar, "Intro to Twitter".

About the Presenter:Kevin Stirtz is "The Amazing Service Guy". He helps organizations increase customer loyalty by improving customer service. Stirtz is an author and speaker and has spoken to hundreds of audiences across the USA and in Europe about how to increase customer loyalty by improving customer service. Stirtz has been quoted, interviewed and published in major media such as BusinessWeek, the Boston Globe, the StarTribune, Smart Money, Chicago Sun Times and many others. His most recent book "More Loyal Customers: 21 Real World Lessons to Keep Your Customers Coming Back" has won 5-star reviews at Amazon.com.

JeremySWright: Logging into Twitter playbook for product managers webinar. #pmv jidoctor: RT @JeremySWright: Logging into Twitter playbook for product managers webinar. #pmv - [JD] me too
ByronWorkman: "Amazing Service Guy" is the job title of the presenter on twitter webinar that just started #pmv
lisacrymes: Attending Twitter Playbook for Product Managers - Chapter One #Prodmgmt #pmv
Jim_Holland: #pmv Joined the session today
L3N: Listening to Twitter Playbook for Product Managers webinar #pmv #prdmgmt lotsofdimples: RT@lisacrymes Attending Twitter Playbook for Product Managers - Chapter One #Prodmgmt #pmv
joskob: Attending #pmv webinar presented by The Amazing Service Guy on customer engagement on twitter.
MikeKuhno: Checking out Twitter Playbook for Product Managers #pmv
lisacrymes: RT @lisacrymes: "The qualities that make Twitter seem insane and half-baked are what make is so powerful" #Prodmgmt #pmv
ByronWorkman: Twitter being used as part of a customer loyalty program. #pmv
intel_stewart: RT @lisacrymes: Attending Twitter Playbook for Product Managers - Chapter One #Prodmgmt #pmv. live now.. or archived later
jidoctor: #pmv #prodmgmt - twitter has a value in connecting us with our customers, and the loyalty programs we can create
lotsofdimples: Twitter is one of the best ways to connect with your customers in a direct & personal way - Kevin Stirtz #pmv
jselvakumar: Attending Twitter Playbook for Product Managers webinar presented by the amazing service guy #pmv
ValWorkman: RT @lotsofdimples: Twitter is one of the best ways to connect with your customers in a direct & personal way - Kevin Stirtz #pmv
lisacrymes: Use Twitter to acquire information (verses telling people what you had for bfast!) #pmv
ByronWorkman: Suggests Twitter can be used to create new relationships, I would add that it enables the start to creating new relationships #pmv
L3N: Twitter Playbook for Product Managers webinar #pmv #prodmgmt recording will be available in case you aren't attending
lisacrymes: RT @jidoctor: #pmv #prodmgmt- twitter has a value in connecting us with our customers, and the loyalty programs we can create
k_sasha: Attending a session by Kevin Stirtz #pmv: Twitter Playbook for Product Managers
jidoctor: #pmv #prodmgmt why use twitter? create/improve relations, acquire info,inc loyalty, support customers, educ customers, & generate awareness
ByronWorkman: Twitter like any tool, needs to have clear cut value propositions and purpose. #pmv
intel_jim: RT @intel_stewart @lisacrymes: Attending Twitter Playbook for Product Managers - Chapter 1 #Prodmgmt #pmv. live now.. or archived later
ByronWorkman: If you make twitter part of your sales strategy, customer loyalty program, or networking plan, make sure you are clear on its use #pmv
lisacrymes: You know if you are getting valuable information from Twitter #pmv #prodmgmt
L3N: Comcast ( @comcastcares ) a poster child for using Twitter for customer service #pmv
lisacrymes: There are very experts on Twitter, best way to learn is to use and talk to others #pmv #prodmgmt -
ValWorkman: RT @lisacrymes: There are very experts on Twitter, best way to learn is to use and talk to others #pmv #prodmgmt -
ByronWorkman: @lisacrymes If people are in Austin, #PCA09, has been a great source for me in understanding twitter, and meeting pm tweeters #pmv
L3N: Userful tools for measuring success with twitter--tweetdeck ond monitter.com #pmv lisacrymes: RT @L3N: Userful tools for measuring success with twitter--tweetdeck ond monitter.com #pmv (Agreed!!!)
lisacrymes: You have to keep Twitter in perspective.. its only one channel (raw/unfiltered) #Prodmgmt #pmv
MarketstarCorp: "There are no real twitter experts right now, even those who created it." The uses are limitless #Prodmgmt #pmv
L3N: Twitter lets me hear from a lot of people in a very short period of time @Scobleizer quoted in #pmv
lisacrymes: Live Now Twitter Playbook for Product Managers - Chapter 1 #Prodmgmt #pmv L3N: Twitter not a game changer, just a tool #pmv
jidoctor: RT @L3N: Twitter not a game changer, just a tool #pmv [JD] amen!!!
bdoctor: RT @lisacrymes: Live Now Twitter Playbook for Product Managers - Chapter 1 #Prodmgmt #pmv
Jim_Holland: Twitter is not a game changer, just a tool by @L3N - Agree. One more arrow in the quiver. #pmv
lisacrymes: "If you are anybody .. you need to be using Twitter" #Prodmgmt #pmv Everyone agree with this?
Jim_Holland: #PMV - Is Twitter just used for B2C?
HakanKilic: Twitter playbook for Product Managers on the #pmv http://bit.ly/89ftw (expand) #twitter #prodmgmt
L3N: RT @HakanKilic: Twitter playbook for Product Managers on the #twitter #prodmgmt #pmv
JeremySWright: @lisacrymes I agree that everyone should try it, but I think the success is greatly dependent on if your customers are on twitter. #pmv
lisacrymes: Let you personality show through but keep business account about business #Prodmgmt #pmv
haigtweets: @lisacrymes Totally agree, it's in invaluable tool. I just wish more people interacted with one another. #Prodmgmt #pmv
lotsofdimples: On Twitter you can let your personality come through, be genuine. #pmv HakanKilic: #pmv Should you have prof and personal twitter accounts? - You could, but need to still be "real" and personable in both #prodmgmt #twitter
L3N: Some (like @Zappos ) blend personal/business twitter accounts, others separate. Depends on your strategy. #pmv
michaelprocopio: We use Twitter for B2B #pmv
ByronWorkman: Twitter can be used to target your indirect market as well as your direct market #pmv
L3N: RT @ByronWorkman: It is more effective and powerful to coordinate tweets as part of a provoking effort #pmv #prodmgmt
ramonk: #pmv -- Wouldn't corporate comm become a free4all if everyone in a company tweets about everything?
ValWorkman: @ramonk #PMV That's why we need a plan
lisacrymes: @ramonk: #pmv Wouldn't corporate comm become a free4all if everyone in a company tweets about everything? company guidelines should address
lisacrymes: RT @heathnewburn: #pmv Your customers aren't on twitter if you have a lot of Fortune 500 customers who can't use twitter at work...(Good ...
lisacrymes: "Try building your case based on other companies experiences" #Prodmgmt #pmv
MarketstarCorp: @heathnewburn Do you think this trend (no twitter at work) will shift as sales funnel opportunities become more evident? #PMV
L3N: Don't agree that all will be on Twitter eventually. They have a lot of members, but think about how many people you know who use it. #pmv
L3N: Speaker suggesting guide for using Twitter for Business http://business.twitter.com/twitter101 #pmv
ramonk: Go to http://business.twitter.com to understand the business case for your company to be active on twitter. >#PMV
bdoctor: #pmv Getting started on Twitter in your company http://business.twitter.com/twitter101/
ByronWorkman: It is more effective and powerful to cordinate tweets as part of a provoking effort #pmv
k_sasha: Heard at #pmv webcast: Look at Twitter 101 guide for business http://bit.ly/ondY6  jidoctor: agree w/ @L3N: not all will be on Twitter eventually. it's about finding where ur mkt is & going there, not on Twitter "just because" #pmv
lisacrymes: RT @ramonk: Go to http://business.twitter.com to understand the business case for your company to be active on twitter. #PMV
JeremySWright: @lisacrymes I think it will depend on if Twitter can continue to make inroads into the mainstream. #pmv
lotsofdimples: @jidoctor - agree, Twitter is just one tool not the entire toolbox. #pmv
ramonk: So the speaker suggests to use Twitter as a new kind of IM for intra-company communication. What about trade secrets? #pmv
MarketstarCorp: MarketstarCorp@heathnewburn Do you think this trend (no twitter at work) will shift as sales funnel opportunities become more evident? #PMV
bdoctor: #pmv Is anyone using "private" twitter?
lisacrymes: Twitter can save time or waste it (its up to you) #Prodmgmt #pmv
L3N: "Twitter is a marketplace of conversations" kevinstirtz #pmv
L3N: @bdoctor My company has an internal microblogging site that behaves like twitter. is that what you mean? #pmv
L3N: Oops. Meant to say "Twitter is a marketplace of conversations" @kevinstirtz #Prodmgmt #pmv
lisacrymes: Thanks Ryma Twitter Playbook for Product Managers - Chapter One Webinar, great job speakers #Prodmgmt #pmv
MikeKuhno: Going from one twitter webinar at #pmv to another at #imu. Will be interesting to see differences in opinions regarding benefits....
JeremySWright: RT @lisacrymes: Thanks Ryma Twitter Playbook for Product Managers-Chapter One Webinar, great job speakers #Prodmgmt #pmv Agreed.
bdoctor: @L3N I've thought of twitter as a wide open public, insecure forum. Speaker suggested it could be used more privately. #pmv
ByronWorkman: Webinar on Twitter is over. It was great talking with everyone. #pmv
kevinstirtz: #pmv http://business.twitter.com/twitter101 Twitter 101 for Business kevinstirtz: @bdoctor not using Twitter privately - but creating your own private Twitter #pmv kevinstirtz: @MarketstarCorp I think more companies will let employees use Twitter as it becomes more mainstream #pmv
kevinstirtz: @L3N #pmv more accurate to say every company will have customer on Twitter (or whatever Twitter becomes)
kevinstirtz: @Jim_Holland Not just b2c - depends on your purpose. B2b can work well too #pmv
kevinstirtz: @ByronWorkman agreed - Twiiter is great for starting new relationships #pmv MikeKuhno: Benefits even if customers aren't on Twitter? 1. SEO - Twitter streams very strong in page ranking #imu #pmv
haigtweets: RT @L3N: Speaker suggesting guide for using Twitter for Business http://business.twitter.com/twitter101 #pmv
MikeKuhno: #IMU #pmv Is Quality better than Qty for # followers? Depends on what you're using Twitter for. Be real, be relevant!

The CxO View offering a C-Level perspective of Product Management and Product Management Issues.

Mark Oakes
President, CEO and founder of 3 companies


Download the slides HERE

About the Webinar: Ryma's July 15th webinar was presented by Mark Oakes. Mark kickede off our new webinar series for us; The CxO View. This series will address how C-Level people perceive Product Management and Product Management issues. Every 3rd Wednesday, we'll be hosting a webinar in The CxO View webinar series. Let us know what you think, we're very excited about it and have some great webinars in this series scheduled.

This webinar is at the Introductory level, but can be tough to understand if not used to systems thinking.

Mark will present a business as a 'System of Systems' designed to deliver on the Promise a business makes, by design or default, to deliver value to its customers. As an entrepreneur and the founder/CEO of several companies, Mark Oakes takes systemic view of business. The process of thinking systemically about a business reveals several key insights that will be addressed in this webinar;

• The business as a 'System'
  
• The leadership role of systemic thinking throughout the organization
  
• How 'Systems Thinking' can improve many of the challenges associated with pure functional approaches to business such as Product Management
  
• Why working on the System can support a team-based approach to resolving organizational challenges.

About the Presenter:Mark Oakes is the President, CEO and founder of 3 companies including Intellimar, Inc. a prominent firm in the industrial security marketplace, Concentric Security, LLC a perimeter security construction company specializing in those technology and service solutions required to physically protect facilities, their occupants and visitors against terrorist attacks and Blue Ember Technologies, LLC a security products manufacturing and distribution firm. Before founding his companies, Mr. Oakes has held senior and C-level management positions at several companies throughout his 25 year career in the security field.
Mr. Oakes is nationally recognized as an authority on those architectural security measures that protect facilities against bullet, attack and blast related threats. Additionally he is recognized for his knowledge of business development, strategy and the market dynamics that have shaped the evolution of the industrial security market. He has authored numerous industry articles and speaks regularly on a wide range of business and technology-related subjects.

Mr. Oakes and his team were awarded the Maryland 2004 Ernst & Young Business Services Entrepreneur of the Year, The Baltimore, Maryland Future 50 Award; they were listed #34 on the 2004 INC 500 list of the fastest growing privately held US companies and #38 on the 2005 INC 500 list.

He is also the Vice Chairman of the ASTM E54 Homeland Security Standards Committee and the Co-Chairman for the Coalition for Government Procurement GSA/PBS federal committee.

Mr. Oakes received his BS in Accounting/Finance as well as his MBA from Auburn University

Kelly Rusk (@krusk)
Kat Meyer (@KatMeyer)
Chad Capellman (@chadrem)

Webinar Summary:Ryma's March 25th Webinar at 12EST will be presented by Kelly Rusk, Kat Meyer, and Chad Capellman. These panelists will present an introduction to Twitter, the world's fastest growing conversational media. Communication is "Key" thoughout the activities of the innovation value chain. For the Product Manager, no form of communication can get you interacting and exchanging ideas with your market faster than Twitter. In this webinar, Kelly Rusk will present general Twitter information for the panel. She will share her experiences of how she got started on Twitter, and some of the things she recommends to help users be more successful. Kate Meyer will discuss turning seminars and meetings into Twitter events through good reporting. She will share with us some of the rewards of twittering events and capturing conversation. Chad Capellman will present his experiences with Twitter tools, introduce some of his favorites, share his sources to long lists of tools, and demonstrate examples of how to use these tools to become more effective in the social media community.

About the Presenters: Kelly Rusk (@krusk) Community Manager specializing in social media strategy & execution, public relations and permission-based email marketing. Kelly has a successful blog at Web2dotwhat?, she maintains an online portfolio with links to her twitter, linkedin, facebook, my blog-log, email marketer's club, and Constant Contact ConnectUp! accounts. In twitter she supports over 1,840 followers. Kat Meyer (@KatMeyer) is a 15-year veteran of the publishing industry. Her background includes both editorial and marketing experience working for a number of regional and national trade and academic publishers. She is in the Chief Content Wrangler for Next Chapter Communications, a permission-based PR and marketing consultancy serving members of the book publishing community. She blogs about books and publishing at TheBookishDilettante.com.  Kat is recognized as a key twitter content provider at the top trending #TOC.
Chad Capellman (@chadrem) works  with The Media Center at the American Press Institute where he has run the site for every "We Media" event. At this year's conference he helped engineer the site to allow for real-time conversations through Twitter to appear on the WeMedia.com site and helped enable the #wemedia hash tag to reach the No. 2 "Trending topics" spot on search.twitter.com each day of the conference. Currently a consultant who bills himself as a "Blog Emancipator," Chad recently left a position as a web producer at O'Reilly Media where he frequently devised new ways for O'Reilly's web sites to leverage the power of Twitter. His blog, clients, and clips can be found at capellman.com or the more easy to spell ThisGuyChad.com.

Kelly's slide deck
Kat's slide deck
Chad's slide deck

Questions and Answers are found in the comments of this post.

Below is the twitter conversation captured during the webinar. This can be searched on #pmv. The whole conversation is a week long from March 23 -March 27 2009, and contains many good tool links and ideas on how product managers can use Twitter for market interaction.

 

ValWorkman We'll be starting the webinar in about 5 minutes, thanks for joining http://bit.ly/92g9R ) about 3 hours ago
Jim_Holland Tweeting the Twitter session, just beginning. about 3 hours ago
Jim_Holland "Why does anyone want to be on Twitter?" The value is networking. about 3 hours ago
ValWorkman Twitter provides networking opportunities about 3 hours ago
Jim_Holland Create a personal brand, "what value can I communicate to others"about 3 hours ago
ValWorkman Increases brand strength about 3 hours ago
DerickWorkman Networking is the greatest value of twitter. Finding many people with related interest. about 3 hours ago
Jim_Hollan Great way to promote a blog, yourself and company. "Great way to find a new job"about 3 hours ago
HakanKilicMultiple twitter accounts, work, personal, projects.about 3 hours ago
KatMeyer i'm in the twitter webinar listening to @krusk - who is awesome.about 3 hours ago
Jim_Holland Ten things you should remember. Build a Profile about 3 hours ago
ValWorkman Introducing twitter and its login space about 3 hours ago
ValWorkman Q1 How does this differ from facebok and linked in? about 3 hours ago
Jim_Holland No. 1 in your bio, use words that people search on, work you do, etc about 3 hours ago
Jim_Holland No. 2 Find people to follow. Twollow, Twitter are tools you can use to search. about 3 hours ago
Jim_Holland No. 3 Spend 80% of the time listening to tweets and 20% writing about 3 hours ago
Jim_Holland #7 Twitter is not a replacement for Where's Waldo. "Who cares what you are saying"about 3 hours ago
ValWorkman No. 7 What are you doing that people care about? Your end-users care about? about 3 hours ago
Jim_Holland No. 6 Protect yourself, but put yourself out there.about 3 hours ago
jidoctor RT @Jim_Holland No. 2 Find people to follow. Twollow, Twitter are tools you can use to search. @jidoctor - the url is twellow.com about 3 hours ago
Jim_Holland No. 5 Promote cool stuff, but don't oversell. Retweet (RT) really good content or links about 3 hours ago
michaelrhopkin: RT @KatMeyeri'm in the twitter webinar listening to @krusk - who is awesome. >Great info - join at http://bit.ly/92g9R about 3 hours ago
ValWorkman Q2 Are people sorted by categories you can look up to find folks with similar interests, target an industry or job function? about 3 hours ago
Jim_Holland No. 4 Join conversations @Jim_Holland I really like the focused streams that relate to me and what I am working on/with about 3 hours ago
DerickWorkman join the conversation. Conversation is key to building a community of value about 3 hours ago
Jim_Holland No. 4 Join and say intelligent things. Comments like; "duh!" are building content about 3 hours ago
Jim_Holland No. 4 Use HashTags to focus on topics, groups and interest. about 3 hours ago
ValWorkman Use hashtags to find and join conversation.about 3 hours ago
DerickWorkman I found a twitter tool this morning for polling called twtpoll about 3 hours ago
Jim_Holland No.3 Learn new ways to Tweet. Search on the internet and ask other experts about 3 hours ago
Jim_Holland No. 3 report on news and important events about 3 hours ago
ValWorkman Q3 ...could i set up an RSS Feed to make following someone easier? about 3 hours ago
Jim_Holland No. 3 Tweet events. Even PMView webinars!about 3 hours ago
HakanKilic Q4: How long until Twitter gets hit with the spammers, and if not, how come? Will searching twitter streams ever replace Google? about 3 hours ago
Jim_Holland Try some of the twitter apps. TweetDeck is an awesome tool. @Jim_Holland I use it to manage groups and conversations -- personal audit about 3 hours ago
MikeKuhno Q5: What was the 'foodie' twitterfeed that Kelly mentioned? about 3 hours ago
Jim_Holland Q6 - What automation and integration tools are available? about 3 hours ago
jbrett: @HakanKilic Spammers are here in force. Fortunately for users, twitter spamming is not very efficient. about 3 hours ago
CathyLiggett Twitter Support: http://budurl.com/mwct about 3 hours ago
Jim_Holland Use PING as a service to integrate Twitter with Facebook, LInkedIn, etc. about 3 hours ago
ramonk Q7: Can you go into the diffs between Facebook & Twitter in target use, audience, user demographics, purpose, etc? about 3 hours ago
ken_hoffman Check out this cool webinar about using twitter. http://bit.ly/92g9R about 3 hours ago
DerickWorkman tweetdeck allows you to have 10 columns so you can monitor multiple hashtags, groups , and searches about 3 hours ago
michaelrhopkin Use Twitter to break new stories; be yourself and have fun @krusk about 3 hours ago
HakanKilic Try some of the twitter apps. TweetDeck is an awesome tool. @HakanKilic Yes indeed, TweetDeck really helps!about 3 hours ago
Jim_Holland: RT @jbrett: @HakanKilic Spammers are here in force. Fortunately twitter spamming is not very efficient. @Jim_Holland How to limit this? about 3 hours ago
ramonk Also... talk about mobile twittering and the different uses when mobile about 3 hours ago
CathyLiggett Check Out ExecTweets : http://budurl.com/eydu about 3 hours ago
Jim_Holland The impact you can have on professional events. Meetings, confernences.. et al. Micro Broadcasting.about 3 hours ago
ValWorkman Q8: Must we follow others to be credible? Do we need a large number of flowers? about 3 hours ago
Jim_Holland Twitter makes you a "live" reporter. All in 140 characters about 3 hours ago
ValWorkman Q9: Do I have to listen to other peoples drivel?about 3 hours ago
Jim_Holland "There are no right and wrong rules. You don't need to tweet verbatim"about 3 hours ago
ValWorkman Q10: Can I post a picture on Twitter? about 3 hours ago
Jim_Holland @Jim_Holland I recently tweet session at P-Camp. It was a great way to re-read notes and comments i'd made and others too.about 3 hours ago
HakanKilic: @Jim_Holland Or go nuclear with tons of tweets about 3 hours ago
CathyLiggett Links to Micro Broadcasting Internet Sites http://budurl.com/jv6rabout 3 hours ago
Jim_Holland "Your insights are important. Sound bites are great for those who may not be able to attend." about 3 hours ago
Jim_Holland: RT @CathyLiggett Links to Micro Broadcasting Internet Sites http://budurl.com/jv6r about 3 hours ago
ValWorkman Q11: How can a Product Manager use twitter to leverage connection to an interested audience and create loyalty and affinity. about 3 hours ago
DerickWorkman twittering events turn a lecture into a conversation. I've seen many discussions outlast the conference.about 3 hours ago
Jim_Holland Twitter can expand the audience experience when nothing else can. Depth, emotion and real comments surface.about 3 hours ago
CathyLiggett Popular Hash Tags: http://budurl.com/krhk about 3 hours ago
thesteveshaw: @ValWorkman as mentioned TweetDeck has some decent capabilities for filtering out that drivel about 3 hours ago
mgasdia Listening to a twitter webinar... good tips to find people with Twellow and Mr. Tweet about 3 hours ago
Jim_Holland Q12- Are there tools that allow you to publish collaborative tweets for future review? about 3 hours ago
ValWorkman Regarding HashTags - How do you set up or register a # event name? about 3 hours ago
ramonk: @ValWorkman > yes -- through services like twitpics.com etc. You upload the pic to the service and it posts a short URL link to the pic.about 3 hours ago
CathyLiggett How to use Hash tags: http://budurl.com/4ntq about 3 hours ago
jbrett: @katmeyer you mean like right now? about 3 hours ago
michaelrhopkin Discussing 'Twittering' a conference or event; talking about it and doing it at the same time. @katmeyer http://bit.ly/92g9R bout 3 hours ago
Jim_Holland Best Practices - Use common sense. Ask yourself, WWIS - What Would I Say? about 3 hours ago
CathyLiggett Hash Tags Rise as Latest Social Networking Fad: http://budurl.com/gwmg about 3 hours ago
ValWorkman Q13 What's the easiest way to find the discussions if you're at an event if the sponsors aren't promoting a specific tag? about 3 hours ago
ramonk: For Twitter - the company: what is their biz model? What do they make money off? Where does their multi-$100M valuation come from?about 3 hours ago
HakanKilic 140 characters really do focus your thoughts on twitter. Nice analogy to customers, what's the root problem you're experiencing? about 3 hours ago
krusk: @KatMeyer is providing some great tips for twittering at events. If someone can't find the session room, Tweet them directions! about 3 hours ago
Jim_Holland: Best practice no. 2 - be there to help others. Step up and service.about 3 hours ago
CathyLiggett Twitter Trumps Online Conference - Six Steps For Using Twitter For Your Conference Or Event http://budurl.com/bjlt about 3 hours ago
Jim_Holland Hashtags for groups may be the best for conversations, Twitterfall may be ideal for conferences. about 3 hours ago
JeremySWright: Seems like there is a consensus that TweetDeck is the tool to use. How about what to use on the go? I use twitterfon. about 3 hours ago
CathyLiggett: Twitter Gets A Conference: Fortune Magazine: Silicon Valley Insider: http://budurl.com/w2yrabout 3 hours ago
ramonk: @HakanKilic I think they should expand this to 168 characters to provide compatibility with SMS messages about 3 hours ago
Jim_Holland: RT @JeremySWright: Seems like a consensus that TweetDeck is the tool to use. How about what to use on the go? I use twitterfon. about 3 hours ago
ValWorkman: Q14 What do we do in Twitter to watch the hashtag about 3 hours ago
jbrett: @Jim_Holland Tweetie for me.about 3 hours ago
rscionti: @ValWorkman I find issue of follower numbers xtremely interesting. I find some tweet for a few while others tweet in search of a flock about 3 hours ago
ValWorkman: Q15 How do I get my replies included in #pmv ? about 3 hours ago
Jim_Holland: Pro's and Cons - Are you the right person to tweet? You need to decide how you absorb info. Tweet a board meeting - You're fired!about 3 hours ago
CathyLiggett 5 Benefits of Twittering Through Conferences: http://budurl.com/ukjh about 3 hours ago
TSysPCu: testing use of the tag about 3 hours ago
DerickWorkman: @JeremySWright I us twitterberry for my blackberry haven't seen twitterfon about 3 hours ago
jbrett: I've started asking presenters if they'd prefer me to sit in the back since I will be tweeting. Most say "not necessary"about 3 hours ago
JeremySWright: Should a basketball player (ie Shaq) be tweeting during a halftime of a basketball game? How about a gov't official about 3 hours ago
Jim_Holland: @rscionti TwitterGroupies. Interesting. about 3 hours ago
ramonk: @Jim_Holland I use Twinkle and Tweety. There's somethng about the Twinkle UI I like. Miss an Android client and BB client is too simple about 3 hours ago
Jim_Holland: @TSysPCu Reading you loud and clear.about 3 hours ago
HakanKilic: @ramonk Good point, I wonder if they'll ever tie in content for MMS. I can see the AT&T pitch - 3G iPhone delivers twit pics about 3 hours ago
CathyLiggett Conference Twittering http://budurl.com/67p3 about 3 hours ago
michaelrhopkin: @ValWorkman TweetDeck automatically includes the hash tags on a reply; from the web you have to type it in about 3 hours ago
14400: It's really cool watching this conversation at http://twitterfall.com/ about 3 hours ago
CathyLiggett: RT @jbrett I've started asking presenters if they'd prefer me to sit in the back since I will be tweeting. Most say "not necessary" about 3 hours ago
Jim_Holland: RT @JeremySWright: Should a bball player (ie Shaq) be tweeting during halftime of game? How about a gov't official @Jim_Holland NO!about 3 hours ago
HakanKilic: @TSysPCu Welcome to pmv! :) about 3 hours ago
ValWorkman: @jbrett I find it motivates conversation in Twitter if I'm up front in the room about 3 hours ago
TSysPCu: Is there a cost for downloading or using TweetDeck? about 3 hours ago
ramonk: @HakanKilic exactly. I also can see Google enter this space. Lots of reasons why to for them about 3 hours ag
Jim_Holland: Used Twitter for a pub crawl. How about a Roadrally, others? about 3 hours ago
jbrett: Bwahaha Props from @chadrem for @twitter as a pubcrawl facilitator about 3 hours ago
jbrett: @TSysPCu Tweetdeck is free http://www.tweetdeck.com about 3 hours ago
HakanKilic: @TSysPCu Completely free to use TweetDeck. All it costs you is your free time.about 3 hours ago
krusk: Hello new followers from webinar! Hope you enjoyed my presentation. I sometimes get excited and speak a little quickly about 3 hours ago
cmason1967: @TSysPCu Tweetdeck is a free app (one of many) about 3 hours ago
ValWorkman Q16 If you are twittering on behalf of your company is it appropriate to add personal tweets about 3 hours ago
JeremySWright: RT @TSysPCu Is there a cost for downloading or using TweetDeck? No, it's free. about 3 hours ago
Jim_Holland: As a Carollina fan, I would have preferred a Dean Smtih quote, but John Wooden is great!about 3 hours ago
jbrett: @ValWorkman when I covered @gfoster_nmp at #iei he said "I'd be worried if you didn't!" about 3 hours ago
CathyLiggett: @TSysPCu No, Go here and download the tweet deck: http://budurl.com/vym9 about 3 hours ago
ValWorkman:Q17 Can we get info on Chad's pub crawl?about 3 hours ago
jidoctor: RT @TSysPCu Is there a cost for downloading or using TweetDeck? @jidoctor - No. (not yet anyways)about 3 hours ago
rscionti: @Jim_Holland TwitterGroupies yes! TwitterPosse or, if commenting for a cause Tweetniks, those addicted are Tweetaholics. Stop me now about 3 hours ago
Jim_Holland Twitter can be an asset while your away from your PC. We're all mobile. about 3 hours ago
krusk: @chadrem is presenting some great examples of getting client work through twitter about 3 hours ago
burlee: @krusk you were great. so far, everyone has been really good at explaining twitter. this is perfect for me. thanks all!about 3 hours ago
Jim_Holland: A formula for how long you should write. Be concise. Share the 140 chs. (I just did) about 3 hours ago
robertolupi: 3 years ago I said that second life was a prototype for our future digitally-immersed word. SL text chat in confs was today's twitter about 3 hours ago
jbrett: @rscionti @Jim_Holland My favorite is twitterhea for an..um...explosion of tweets about 3 hours ago
Jim_Holland: Donut wurry about makkin' miztakes about 3 hours ago
HakanKilic: Easy demographic segmentation for product managers to use, search through people's bios. Anyone know a tool that mines those? about 3 hours ago
KatMeyer: @chadrem 's idea for "crowdsourced curation" via twitter is genius about 3 hours ago
CathyLiggett: @ValWorkman If you want to have personal tweets I'd suggest you set up another account about 3 hours ago
Jim_Holland: @jidoctor No cost to use/download TweetDeck. Go for it http://www.tweetdeck.com/beta/ about 2 hours ago
ValWorkman Q18 is that widgetbox avail from chad somewhere? about 2 hours ago
Jim_Holland So, I don't have an iPhone? What do I use. Send text msgs to Twitter. about 2 hours ago
angelajamesI think this was key: make sure you're following enough different people, w/different backgrounds to hear echoes about 2 hours ago
Jim_Holland: Add Twitter to your phone address book. Use TwitPic to sent pictures w/80 ch. text about 2 hours ago
ValWorkman Q19 How important is it to have a blog if you are twittering about 2 hours ago
jbrett: RT @CathyLiggett, If you want to have personal tweets I'd suggest you set up another account @jbrett I like both in one accountabout 2 hours ago
michaelrhopkin: RT @KatMeyer: @chadrem 's idea for "crowdsourced curation" via twitter is genius about 2 hours ago
ValWorkman: Q20 My tweet name is 14 char. should I make shorter, coes that change anything for my followers or who i am following?about 2 hours ago
KatMeyer: @chadrem mentions twitpic which is also gr8 4 sharing moments at events. about 2 hours ago
Jim_Holland: Use Tweetlater to automate tweets later. I use this service. It's great! about 2 hours ago
ValWorkman Q21 how do you setup alerts whenever someone mentiones you on twitter? about 2 hours ago
bseitz: @ValWorkman Interest Audience and Loyalty: Read Permission Marketing http://bit.ly/1RnlDk about 2 hours ago
KateRothwell: and what does stand for? about 2 hours ago
Scromp: Use Tweetlater to automate tweets later. I use this service. It's great! (via @Jim_Holland) about 2 hours ago
CathyLiggett: Using Twitter as Your Focus Group http://budurl.com/whc5 about 2 hours ago
jidoctor: Q22: Anyone have experience w/ Tweetberry app? about 2 hours ago
Jim_Holland: Q23: What's your opinion on using Twitter w/hashtags for gathering market insight? Could you provide an example about 2 hours ago
LJ3000 Thanks for the hashtag tips..been pushing Twitter at work and did not know how to benefit from them. about 2 hours ago
CathyLiggett: Harness The Power Of Twitter For Local Marketing http://budurl.com/eqpz about 2 hours ago
KatMeyer: @chadrem notes that spellcheck makes a difference (using iphone 4 tweeting is so hard 2 do w/o misspelling) :)about 2 hours ago
cmason1967: @jidoctor I've used tweetberry a bit - mostly jsut for posting. Don't find it great for reading about 2 hours ago
Jim_Holland: Please post all the blog post on PMView. Thanks about 2 hours ago
ramonk: @jidoctor I use Blackbird... should I switch? I'm a bit put off by it... about 2 hours ago
michaelrhopkin: Firefox addon-on for http://is.gd It allows you to shorten the current URL and it copies it to the clipboard. COOL! about 2 hours ago
HakanKilic: @KateRothwell #pmv stands for product management view, http://tinyurl.com/ccdl2q about 2 hours ago
rscionti: @jbrett @Jim_Holland twitterhea...funny about 2 hours ago
Jim_Holland: @jbrett Good one about 2 hours ago
ramonk: @KatMeyer -- use the iPhone autocorrect... which client do you use?about 2 hours ago
CathyLiggett: @ValWorkman After a Few Weeks Twittering: Case Study: http://budurl.com/p85y about 2 hours ago
MikeKuhno: Just noticed TweetDeck has Shorten URL built in! Very nice!!about 2 hours ago
angelajames: I think it's a good strategy to be willing to be unfollow about 2 hours ago
DerickWorkman: RT @cmason1967: @jidoctor I've used tweetberry a bit - mostly jsut for posting. Don't find it great for reading - I aggree about 2 hours ago
CathyLiggett: Twitter Case Study of a Commercial Brand: http://budurl.com/2q3zabout 2 hours ago
jbrett: RT @angelajames I think it's a good strategy to be willing to be unfollow about 2 hours ago
bseitz: @CathyLiggett Article comments suggest that Twitter is not a Focus Group tool, I'd agree. But you can do deep drives and sanity check about 2 hours ago
JRoyal_CA: Q24 What is the best Blackberry app for Twitter? bout 2 hours ago
KateRothwell: @angelajames what does stand for? about 2 hours ago
CathyLiggett: Case Study: Comcast uses Twitter to delight: http://budurl.com/bzguabout 2 hours ago
jwysocki Great webinar krusk, katmeyer and chadrem! THX! I finally understand how I can use Twitter.about 2 hours ago
cmason1967: LOL I keep reacting when I hear the presenters' tweetdeck notification sound from the webinar - like Pavlov's dogs about 2 hours ago
angelajames: "you don't have to Twitter about what you had for breakfast but whatever you talk about has to have personality. " Yes!about 2 hours ago
JeremySWright: Be open about what you are doing. Good advice for using twitter, but also just in general. about 2 hours ago
CathyLiggett: Twarketing: Twitter Marketing Case Studies: http://twarketing.com/about 2 hours ago
angelajames: @KateRothwell http://community.featureplan.com/community/webinars/ webinar today on Twitter about 2 hours ago
jidoctor: thank you to all on the panel, very educational & thanks to the tweople - great discussions during the webinar!about 2 hours ago
CathyLiggett: @KateRothwell Product Management View: http://budurl.com/aphc about 2 hours ago
DerickWorkman: RT @JeremySWright: Be open about what you are doing. Good advice for using twitter, but also just in general.about 2 hours ago
cmason1967 got some new ideas from the twitter webinar. Thx @krusk @katmeyer @chadrem about 2 hours ago
michaelrhopkin: RT @jwysocki: Great webinar krusk, katmeyer and chadrem! THX! I finally understand how I can use Twitter. >MRH - AMEN about 2 hours ago
ValWorkman: RT @jfc: @ValWorkman For notifications of @ replies, I use notify me. about 2 hours ago
KatMeyer: @cmason1967 Hey, it wasn't ME! LOL - i turned off my tweetdeck notification (that noise just grates on me)about 2 hours ago
Jim_Holland: Got some new ideas from the twitter webinar. Thanks @krusk @katmeyer @chadrem Jim about 2 hours ago
cmason1967: @KatMeyer not complaining - just found it funny how conditioned I am to react to it about 2 hours ago
KatMeyer: @ramonk the autocorrect on iphone is what gets me - i use so many abbreviations & it "corrects" them. I use Tweetie - LUV IT! about 2 hours ago
wthashtag #pmv is now trending. Do you know why? http://wthash.com/pmv about 2 hours ago
KatMeyer: Thanks for attending the twitter for product management guys!about 2 hours ago
CathyLiggett: #PMV, great webinar thank you, @krusk, @KatMeyer, @chadrem, @valworkman about 2 hours ago
ramonk: @KatMeyer If you type something at least 2x and tell it not to correct it, it will be added to the dictionary about 2 hours ago
KatMeyer: @cmason1967 oh, i know. i was just overly worried about noises- and popups when I had my screen showing! at least my dogs were quiet ;)about 2 hours ago
cmason1967: @valworkman would love a follow up to this webinar that talks more about how to use twitter in PM role about 2 hours ago
jidoctor: RT @cmason1967: @valworkman would love a follow up to this webinar that talks more about how to use twitter in PM role @jidoctor - me 2 about 2 hours ago
KatMeyer: @ramonk thanks. i have let misspellings just go through a lot. need to work on that! about 2 hours ago
krusk: Ok--Back to work. Thx for feedback from -Any questions for me feel free to email kellyrusk@gmail.com, love to hear from you! about 2 hours ago
KatMeyer: @krusk me too - back to work and thanks so much everyone! about 2 hours ago
DerickWorkman: RT @jidoctor @cmason1967: @valworkman would love a follow up to this webinar that talks more about how to use twitter in PM role about 2 hours ago
chadrem: Anyone who wanted to see some of other twitter tricks from the webinar, check out http://is.gd/jBog Thanks for listening!about 2 hours ago
DerickWorkman: great session on using twitter. thanks @krusk @KatMeyer @chadrem about 2 hours ago
ipassos: @krusk @KatMeyer @chadrem Thanks for the great webinar - I'm now a tweet newbie (or tweebie - if there's such a term ... :).about 2 hours ago
jbrett: Q25 Has anyone read or written any good work on developing a twitter search strategy to discover product feedback? about 2 hours ago
jidoctor: @valworkman @jholland get the message yet? we want more! i assume you'll be sharing the date of the next session on this soon about 2 hours ago
rscionti Using Twitter as Your Focus Group http://budurl.com/whc5 #marketresearch about 2 hours ago
ipassos As a tweebie, let me ask: why does my profile pic thumbnail look so "low res like"? The pic itself isn't that bad ...about 2 hours ago
booksquare: @KatMeyer thanks for stuff. good reading. about 2 hours ago
mkabir: @jbrett my q too. Pls let me know if you have an answer. about 2 hours ago
Jim_Holland: RT @jbrett: Has anyone read or written any good work on developing a twitter search strategy to discover product feedback? @ValWorkman about 2 hours ago
whatthetrend: Why is #pmv trending? Help explain why at What The Trend? http://wttrend.com/1637 about 2 hours ago
jidoctor: after-benefit of tweets during webinar: found new & interesting ppl to follow.about 2 hours ago
twendly: Top 10 last hr | #women2follow, Aig, Gdc, #cbc, #tgam, Mta, Wii, #musicjobs, #pmv, At&T | Analyse: http://is.gd/kDQX about 1 hour ago
ValWorkman: @JRoyal_CA I use Twitterberry http://bit.ly/jSDEG about 1 hour ago
ValWorkman: RT @jfc: @ValWorkman For notifications of @ replies, I use notify.me. about 1 hour ago
chadrem: RT @maegancarberry @huffpost RT Good find by @cbellantoni -- Obama's Twitter feed reactivated http://bit.ly/ANQ8 )5 minutes ago

Peter Cohan
Principal
The Second Derivative



Learn how make your new offering "easy to buy, easy to sell" and engage the hearts and minds of the sales team - to help you achieve your product launch objectives and your sales organization to make their numbers.

Cries of "Who cares?", "So what?" and "No more features!" issue from the more vocal members of the audience - and everyone else appears to be apathetic. Bad news!

The situation? You are demonstrating your new, earth-shattering, game-changing product at the annual sales kickoff meeting - but it is not going well. This is your key opportunity to "sell to sales" and put your new product foremost in the minds of the sales team - and they're not responding as you'd hoped.

Most demos to the sales force of new products and new releases of existing products are uncompelling, unconvincing and fail to generate the desired excitement in the sales team.

What's going wrong and what can you do?

Here's a rapid answer: capture, test and communicate Customer Success Stories or Use Cases to generate a vision of how your customers will benefit from using your new offering. Start with your customers' business issues, present these up-front and then map the balance of the demo to the specific capabilities customers need to solve their business problems.

The result? You gain sales force "Share-of-mind" - and achieve your roll-out objectives!

Speaker bio:
Peter Cohan is the founder and a principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations. In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005.

Before The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the Board of Directors for Collaborative Drug Discovery, Inc. and the board of advisors for Excellin, Inc. He holds a degree in chemistry.

Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.
Sign up for weekly webinar reminders.

Jeremy Soref
Senior Product Manager, Software DRM
Aladdin Knowledge Systems

About the Webinar: As a product or marketing manager, your major motivation is to provide your customers value for a price that brings profit. In today's competitive software industry, you need to quickly adapt to constantly changing markets; offer compelling products and solutions that target broader and more segmented markets; aggressively extend market reach and penetration; and provide your customers with additional and more attractive options for purchasing your software--all without impacting your operating margins or the bottom line.
Give your customers what they want to buy using powerful business tools that empower you to quickly bundle features into new product configurations, as well as the ability to implement and enforce innovative licensing models on-the-fly--without involving R&D to make changes to the source code.
Learn how to:
• More quickly respond to changing market conditions and customer buying preferences while avoiding costly R&D cycles
• Seize opportunities to gain competitive advantage
• Maximize flexibility in packaging, pricing, and positioning your products
• Enter new markets and increase penetration into existing markets
• Increase organizational efficiencies
Jeremy Soref will illustrate through actual use cases, how publishers are trending toward the use of innovative software copy protection and licensing schemes to minimize disruptions to development and business processes and actually enable revenue growth and increased margins. He will touch on how role-based tools and processes allow your entire organization to focus on their core competencies and allow you to manage and market your software more effectively.

Speaker bio:
With a lengthy career in Software Digital Rights Management (DRM), Jeremy serves as senior product manager of Aladdin's HASP industry-leading software DRM solutions. Playing a pivotal role in combining licensing flexibility with piracy protection, Jeremy provides unique insight into matching business strategies with software security needs. Prior to joining Aladdin, Jeremy served in several product marketing roles at Software Arts, Lotus Development Corp., Bay Networks and Vocaltec. He graduated from the University of California at Los Angeles with graduate studies at Brandeis University.

Sign up for weekly webinar reminders.

David Ruane
Director of WW Engineering
Tek Translation International

About the webinar: When it comes to taking a business from the global market, why do some companies thrive while others falter? Great products are just part of the picture. To compete in the global economy, language and communication channels are key to presenting and selling products and services globally. Feeling challenged? The steps presented in this webcast will provide the foundation for improving the baseline localization and translation process. It will not only help address the growing demands of the global economy, but they will also give your company a healthy dose of due diligence, tighter control and better performance -- all of which will contribute to improving your business and business processes.

Speaker bio:
David joined Tek in 2007 with over a decade of global experience in the localization industry. Most recently he was Production Manager at TSG - Translation Services where he was responsible for project planning and the management of all localization projects run by his team. Prior to TSG, he held management positions at Lionbridge where he successfully managed the technology used and deployed at the Dublin site. In addition he was a Software Development Engineer with Microsoft as well as an independent consultant where he provided engineering and technical consulting to clients in the localization industry.

Sign up for weekly webinar reminders.

Rich Mironov
Chief Marketing Officer
Enthiosys

As most new software development moves from licensed software to online Software-as-a-Service, product managers need to conceive of their offerings in completely new ways. Especially for "product" product managers, service models change our basic assumptions about how we build, release, market and support our products.

This presentation frames licensed-versus-hosted software models in terms of grocers and chefs: grocers sell raw ingredients for you to cook, while chefs provide individual meals on demand for their guests. How can we use our real-world food experiences to
understand shifts in buying behavior? What new skills and insights do product managers need as they move to Software-as-a-Service? Mr. Mironov will share his own "aha" moments bringing consumer and corporate online services to market.

Speaker bio:
Rich is a software product strategist and veteran of four high-tech startups. He is considered one of the pre-eminent experts on software product management and marketing. He joined Enthiosys in July 2007 and heads its marketing and business development activities, as well as leading client engagements.
Rich started his technology career as a software engineer at Hewlett-Packard. He managed networking products for six years at Tandem Computers, then joined Sybase to oversee software run on more than 40 operating systems. While there, Rich created Sybase's Internet Products Group, whose web.sql product was the first commercial solution for dynamic linking of Web pages with databases. His Silicon Valley start-ups include Wayfarer Communications, iPass, Slam Dunk Networks and AirMagnet.
Author of the popular newsletter on technology product strategy, Product Bytes, Rich is a highly sought after speaker and writer on technology and technology product strategy. He is on the faculty of the Executive Development Center at the University of California Berkeley's Haas School of Business and a peer reviewer for the California Management Review. In addition, he serves as VP Marketing for the Northern California Product Development and Management Association (Norcal PDMA).
Rich has an M.B.A. from Stanford University, and a B.S. degree in physics from Yale University (with a thesis on dinosaur extinction theories).

Sign up for weekly webinar reminders.

Alyssa Dver, CPM, CPPM, CEO of Wander Wear Inc., founder of Type @ Consulting.

It seems preposterous to outsource a strategic function like Product Management. The job requires a tremendous amount of intimate and often proprietary knowledge about the company, its customers, partners, and everyone's future plans. A product without a full time product manager is like a ship without a captain. All hands on deck don't quite cut it when someone needs to make ultimate decisions and ensure that everyone is politically rowing in the same direction. So the idea of outsourcing this job seems not only to be a bad idea, but it's probably close to impossible. Right?

Alyssa Dver will discuss how and what kinds of product management work can be outsourced to support product management or fill in during interim hiring periods. She'll use real examples to demonstrate what works and what doesn't, what to look for in a consulting product manager, and how to transition the work internally at the end. Finally, Alyssa will also discuss how to integrate outsourced product management with outsourced product development to ensure better product requirements, specification and overall delivery.

Speaker bio:
Alyssa Dver's book, "Software Product Management Essentials" is a compendium of Dver's 20+ years of success in conceiving and managing numerous commercial products. With over 10,000 copies sold, the book continues to win praise from professional software organizations and experts around the world.

With international experience as a product manager and chief marketing officer, Dver is now a sought out consultant helping all kinds of companies conceive, refine, develop and deliver world-class products. She presents frequently to groups such as: the Association of International Product Marketing and Management (AIPMM), the Software Association of New Hampshire (SWaNH), the Maine Software Developers Association (MESDA), Massachusetts Women in Technology (MassWIT), The American Institute of Strategic Management (ASMI), the American Marketing Association (AMA), and several Product Management (PMA) and Product Development & Management (PDMA) Associations. She is frequently published and interviewed by international media including BusinessWeek, Forbes, Entrepreneur Magazine, Software Magazine, and The Kyodo News.

Sign up for monthly webinar newsletter.

Bob Schmonsees, Founder, Value Mapping Consortium and R.J. Schmonsees & Associates.

Mapping Your Product's "Marketecture"- How to Create Customer-Relevant, Differentiated, Sales-Ready Messaging

One of the toughest challenges facing Product Managers and Marketers is creating customer relevant, differentiated, & sales ready messaging for complex software products. This is why the concept of "Marketecture" developed by Pragmatic Marketing in the late 90's is so important.

Today's customers, however, are demanding true solutions. As a result, software products are becoming more complex, and many are being sold to solve multiple problems, for multiple stakeholders, in multiple markets. This unrelenting pressure sell solutions plus the increased complexity requires a new strategy for Marketecture and a new generation of positioning & messaging tools.

This webinar will show Product Managers & Marketers how a new web enabled positioning & messaging process called Value Mapping will enable them to more explicitly and precisely map their product's capabilities to the customer's needs so they can create more customer relevant, differentiated, and sales-ready messaging for any complex software product or service.

This webinar will cover:

* The strategic implications of solutions marketing & messaging
* Why Problem Statements and Positioning Documents are never enough
* The five customer questions you must answer
* Getting sales to embrace the message
* The strategic opportunity for Product Management

Speaker bio:
Bob Schmonsees (bob@valuemapping.net) is the founder of the Value Mapping Consortium (www.valuemapping.net), and a leading authority on marketing and sales alignment and effectiveness. He has over 30 years experience as a successful high-tech marketing and sales executive and CEO, and has been featured in several national publications periodicals, including the Wall Street Journal, Selling Power, B-to-B, and Sales & Marketing Management. Bob's book "Escaping the Black Hole: Minimizing the Damage from the Marketing / Sales Disconnect" is getting rave reviews and is quickly becoming the definitive work on B-to-B marketing and sales alignment and effectiveness.

In the 1980s Bob helped kick start the CRM movement as the CEO of one of the first commercially available contact management software companies, and in 1995 he created the sales enablement market by delivering first commercially available sales coaching system for complex products and services. He has twice been named as one the 100 people that matter in Knowledge Management, and is one of the few people ever to have been granted a patent on a marketing and sales process.

Bob was also ranked as the number one wheel chair tennis player in the world over 40 in the late 1980's. In recent years he helped develop a single rider golf cart with a mechanical swivel seat that enables disabled golfers to play from a seated position. He currently shoots in the high 80's, and has recorded a hole-in-one!

Sign up for Webinar reminders.