Linda Gorchels
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About the Webinar: Ryma's August 24th webinar was presented at noon EDT by Linda Gorchels. Product management, like any complex organizational design, is not perfect. There are communication breakdowns, blurred lines of responsibility, and changes in strategy that cause firms to question its value or even consider major reorganization efforts. Before your firm dives into either initiating OR eliminating a product management architecture, join us to explore a few tips and tools on both the need for, and the effectiveness of, a product management structure.
About the Presenter: Linda Gorchels, faculty member of the executive education department of the Wisconsin School of Business, has inspired over 10,000 managers and executives (including CMO, Planning Strategist, VP-Marketing, Director of Sales & Marketing and product manager titles) into crafting visions and implementing strategies to attain them. An award-winning author, Linda received the Excellence in Thought Leadership distinction from the Association of International Product Marketing and Management for the 3rd edition of The Product Manager's Handbook (2006). This work plus her other books (The Product Manager's Field Guide and The Manager's Guide to Distribution Channels) have been translated into multiple languages.


